|
Q: What is the Asia Digital Marketing
Association (ADMA)?
Q: What is digital marketing?
Q: Who currently uses digital marketing?
Q: What are the benefits of joining ADMA?
Q: Why was ADMA set up?
Q: What are the main attributes of ADMA?
Q: What is the role of ADMA?
Q: Who are the founding members of ADMA?
Q: How much does it cost to join?
ADMA is an industry association representing the interests
of digital marketers and promoting the benefits of
digital marketing to the business community in Asia.
As such, it is the "eyes, ears and voice of digital
marketers in Asia."
It is the use of the internet as a channel for marketing
and communications to reach consumers.
Online music companies; Amazon.com; airline and travel
companies such as Cathay Pacific and winhotels.com;
web portal sites; news services such as scmp.com, Reuters,
Chinaonline.
Representation, networking and information
sharing. Specifically, ADMA offers members:
- A strong voice for our industry in the
media and with potential customers
- Committee structure to drive agendas
- Forum for standards and best practice
sharing
- Repository of industry knowledge
- Unified voice for the industry to promote
the general use of the internet
- Spokespeople to represent members and
respond to criticism
- Arbitration role
- Standardisation of practices
- Professional code of conduct
- Industry contacts
- Membership directory
- Events (speaking and networking opportunities)
- Publications
- Newsletter
- Training
- Access to the Members section of the ADMA
website that allows you to share information
with other members
and post company information, product information,
news, events, case studies, research papers,
showcases, news, jobs, tools and tips.
For more information on membership, please click
here.
There was a consensus amongst a core group of companies
and individuals involved with digital marketing in
Asia that there was no specific, active group that
represented the interests of the industry in the
region. ADMA was therefore established to provide
clear leadership
and a voice on issues, lobbying and public relations
in the region, and to proactively address criticisms
of and misconceptions about digital marketing.
- Senior-level representation of the industry
and member companies
- Mandate truly regional in scope
- Agenda driven by Asian concerns, not global
or purely Hong Kong-focused
- Task-orientated committee, will agree
definitive industry points of view
- Not event organizers, but rather participants
in other events
:
- Promote the ADMA's agenda in the region
- Lobby governments and industry bodies
- Communicate opinions/points of view via
PR
- Work with other groups and associations,
such as governments, networking groups
and the media
- Provide a "higher body" for
arbitration on industry issues
- Research industry issues
- Provide endorsement/industry standards
- Train digital marketers
- Provide a networking framework
- David Ketchum, CEO, UpstreamAsia
- Celia Chong, GM, MSN Asia
- Jeff Noles, Country Manager, eBay Taiwan
- Hugh Bloch, MD, Nielsen // NetRatings
- Paul Campbell, MD, Orbit Media
- Michael Zung, MD Greater China, DoubleClick
- Douglas Khoo, freelance e-consultant
Annual charges in US dollars:
Board member (voting) $5,000
Corporate $1,500
Individual $200
|
|
