The overall objective of the research the committee
produces will prove that utilising online mediums
(internet and wireless) increases brand awareness
and effectively targets consumers at a much
lower cost than by using any other medium.
Secondary objective is to prove the effectiveness
of on-line advertising. The committee will
deliver these objectives through industry research,
standards and best practice development and
stakeholder education.
Committee Chair
Peter Steyn, Managing Director Hong Kong, Nielsen//Netratings
We would very much welcome your participation
on one of our committees. For more information,
please contact us at (852) 2973 0222 or Email: contact@asiadma.com
|
