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Improving web site usability & understanding customer needs
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5 June 2003 - 6:00 - 8:30 p.m.
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Admiralty Centre, Room S7, HKU SPACE, Hong Kong |
ADMA and the Usability Club are co-organizing the club’s first event for 2003 and welcome Fiona Meighan, an expert on Usability from Australia. Fiona will present a case study on the benefits of understanding your users early in product development and how user needs studies provide a competitive edge and business benefits. It will also cover how this research contributes concretely to design and development by identifying user goals, tasks and triggers to help eliminate the development of unnecessary features.
In the second presentation, we welcome back Mr. Peter Emmett from Cathay Pacific. Peter will focus on how making web sites easy to use supports business goals. He will also reveal some major issues that get in the way for users wanting to use your site and how various usability-testing techniques improve a product in supporting business goals.
Language: English
Registration Fee: Free
Target Audience:
Marketing Managers
e-Business Managers
CIOs
CTOs
Product Managers
Web Developers
Content Developers
Co-organiser: Asia Digital Marketing Association (ADMA)
Supporting Organisations:
Innovation and Technology Association (ITA)
Apogee Communications Ltd (Apogee)
Biography
Fiona Meighan
Fiona Meighan has eight years of experience as a practicing Human Factors Specialist in the telecommunications industry.
She began her career at Telstra Research Laboratories (TRL) in Melbourne, Australia, where she carried out field studies, product design and usability testing activities. At TRL her work centered on Interactive Voice Response (IVR), speech recognition and wireless applications. She has also worked for Ericsson Australia at it's Advanced Services Application Centre (ASAC), and prior to moving to Hong Kong spent a year working with Qwest in Denver, Colorado, USA. A highlight of her work at Qwest was a large-scale Contextual Inquiry study of a Qwest extranet application across 7 US cities. She is currently a usability consultant in Hong Kong, and having recently completed a contract with CSL has a special interest in mobile applications designed for the Hong Kong market.
Fiona attended the University of Melbourne and the University of Sydney, attaining a Bachelor of Science and a Master of Arts in Psychology majoring in cognitive psychology.
Peter Emmett
For the last 17 years since coming to Hong Kong, Peter has been putting people at the center of his work, from working with drug addicts to enhancing electronic interfaces. For the last 3 years Peter has worked extensively with Cathay Pacific's vast array of Internet and Intranet sites. His work has focused on enhancing the user experience in every product Cathay offers to both its customers and staff.
Venue: Admiralty Centre, Room S7, HKU SPACE
Number of participants is limited to 50. Registration will be accepted on a "first come first served" basis. For further information, please contact Daniel Szuc (Tel: 25812166, Email: dszuc@apogeehk.com).
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Website link - Click here
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