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Asian Brand Marketing Effectiveness Awards 2005
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Deadline for entries: 15 April 2005
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Entries will be accepted from all countries in the Asia-Pacific Region (including Australia, Japan & New Zealand). |
Supported by the Asia Digital Marketing Association, the Asian Brand Marketing Effectiveness awards focus on marketing effectiveness in relation to overall improved business performance. The awards recognise the clear bottom line gains that can be achieved when a company differentiates its product or service as a brand.
Once again, the search is underway to encover work that displays innovative spirit, work which combines creativity with effectiveness, work that transforms businesses by building world-class brands.
In line with this objective, a jury comprising experienced marketers and senior agency executives has been selected to judge this year's regional competition. Helming the jury of the 3rd ABME Awards is Christophe Bezu, Adidas' regional chief.
Categories
A. Best integrated marketing campaign
B. Best marketing campaign for regional brand development
C. Best long-term marketing and branding campaign
D. Best innovative marketing campaign
E. Best brand loyalty marketing campaign
F. Most effective use of event marketing
G. Most effective use of corporate identity
H. Most effective use of product design and packaging
I. Most effective use of sales promotion and point of purchase
J. Most effective use of direct marketing - print
K. Most effective use of interactive marketing - new media
L. Most effective use of sponsorship
M. Most effective use of advertising
N. Most effective use of public relations
O. Best small budget marketing campaign
P. Best insights / strategic thinking
Q. Best ideas
R. Most effective use of branded content
Who should enter?
Corporate marketing teams who have conducted marketing campaigns or elements of a marketing or branding campaign, advertising, media an d public relations agencies, marketing and brand consultancies and promotion marketing companies are all encouraged to submit entries. All agencies must obtain client signatures to authorise their entry.
Entries will be accepted from all countries in the Asia-Pacific Region (including Australia, Japan & New Zealand).
Eligibility Period
Any campaigns launched or current during the months from April 15, 2005 to April 15, 2005 will be eligible to enter the awards. The closing date for entries is April 15, 2005. Entries will not be returned after judging.
Awards Presentation
Bronze, silver and gold winners are unveiled with great anticipation at the awards presentation on 29 June in Singapore, culminating in the highest accolade, the Platinum award, being presented to the campaign that most effectively demonstrates a dramatically improved business performance.
Submit your entry by downloading the entry kit from this page, or email mlai@media.com.hk to obtain your copy.
For more information please contact Melia Lai on (852) 3175 1913, email mlai@media.com.hk or Iris Mui on (852) 3175 1912 or email irismui@media.com.hk.
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