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ADMA - Rich Media Best Practice Seminar
27 May / 29 May / 3 June 2008
Shanghai / Singapore / Hong Kong


ADMA TRI-CITY SEMINAR SERIES: Rich Media Best Practice
Shanghai, Singapore & Hong Kong


Rich media describes a broad range of digital interactive media. With the advent of new and improved advertising technologies, rich media has developed into a popular format for reaching and engaging consumers because the technologies allow the consumer to interact with the creative asset. Attend this event in three (3) cities for a practical insight into how rich media is being used and the way ahead. Learn Best Practices in the use of this multi-faceted tool. Attend this event in three (3) cities for a practical insight into how rich media is being used and the way ahead. The following topics will be covered:

  • An introduction to Rich Media

  • What's new?

  • Checkpoints to ensure a successful Rich Media campaign

  • User engagement

  • Directions in Rich Media

  • Case Studies


  • ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

    Shanghai EVENT CANCELLED

    Date: Tuesday, 27 May 2008
    Time: 9.00am - 12.00pm (registration from 8.30am)
    Venue: tbc
    Cost: RMB$250 (ADMA Members) - S$320 (non-Members)
    Speakers:
  • tbc, wwwins Consulting

  • Jayne Leung, Regional Director, Asia, DoubleClick

  • Ross McNab, Sales Director, APAC, Eyeblaster, Inc

  • Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions


  • -----------------------------------------------------------------------------------------------------------

    Singapore

    Date: Thursday, 29 May 2008
    Time: 9.00am - 12.00pm (registration from 8.30am)
    Venue: Room 22 BR-01, Microsoft Innovation Centre, 1 Marina Boulevard, #22-01 One Marina Boulevard, Singapore
    VENUE SPONSORED BY: MICROSOFT ADVERTISING
    Cost: S$50 (ADMA members) - S$65 (non-Members)
    Speakers:
  • tbc

  • Andrew Wong, Rich Media Sales Manager, Asia, DoubleClick

  • Ross McNab, Sales Director, APAC, Eyeblaster, Inc.

  • Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions


  • -----------------------------------------------------------------------------------------------------------

    Hong Kong

    Date: Tuesday, 3 June 2008
    Time: 3.00pm - 6.00pm (registration from 2.30pm)
    Venue: NOTE NEW VENUE:
    Seminar Room, 23/F, Three Pacific Place, 1 Queen's Road East, Hong Kong
    VENUE SPONSORED BY: MICROSOFT ADVERTISING
    Cost: HK$275 (ADMA Members) - HK$350 (non-Members)
    Speakers:
  • Brandon Cheung, Account Director, wwwins Consulting Hong Kong

  • Andrew Wong, Rich Media Sales Manager, Asia, DoubleClick

  • Ross McNab, Sales Director, APAC, Eyeblaster, Inc.

  • Gary Lee, Lead Interactive Designer, Premiere Media Group, Microsoft Digital Advertising Solutions


  • -----------------------------------------------------------------------------------------------------------

    HOW TO BOOK

    Send an email to the ADMA Director at contact@asiadma.com with the following information:

  • Which city's event you plan to attend

  • Name

  • Job Title

  • Company Name

  • Email Address

  • Mobile Telephone No.


  • You will then receive a confirmation email with payment details.

    SPECIAL DISCOUNT FOR BOOKINGS OF 3 OR MORE: BUY 2 - GET 1 FREE

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    CANCELLATION POLICY

    CANCELLATIONS accepted as follows:

  • Shanghai - up to 12 noon on Friday, 23 May 2008

  • Singapore - up to 12 noon on Tuesday, 27 May 2008

  • Hong Kong - up to 12 noon on Friday, 30 May 2008


  • CANCELLATIONS after the abovementioned time & date and NO SHOWS will be charged

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    ABOUT OUR SPEAKERS:

    Brandon Cheung, Account Director. wwwins Consulting Hong Kong

    Brandon Cheung joined wwwins Consulting Hong Kong from the global client service group at Isobar, bringing a wealth of experience in crafting integrated campaign solutions. He has managed numerous rich media campaigns ranging from global conception to local execution. Brandon focuses on developing digital media strategies and campaigns across all clients and often consults on the best practices of digital media. He's a firm believer that we live in the age of digital convergence and that one day the term "digital marketing" will sound a lot more like the term "colour television".

    Jayne Leung, Regional Director, Asia, DoubleClick

    Based in Hong Kong, Jayne is responsible for leading DoubleClick's digital advertising business operations throughout Asia overseeing a wide portfolio of products for advertisers, agencies and publishers. She joined DoubleClick in April 2000 as Regional Strategic Account Director, responsible for strategic client management and later served as Director, Account Management, and led the account team across the region in enhancing and growing client portfolios within the company.

    Ross McNab, Sales Director, APAC, eyeblaster, Inc.

    Ross is an experienced and enthusiastic contributor to the digital media landscape. Ross started his career in 2000 to help clients make the most from their online display advertising. After two years in the Australian operations of Eyeblaster, a leading digital marketing solutions provider, Ross is currently based in Hong Kong as Sales Director Asia Pacific for the company. Prior to Eyeblaster, Ross spent four years at Australia's first mobile entertainment and marketing outfit BlueSkyFrog followed by two years at top publisher ninemsn. Today Ross has a unique exposure to a wide range of clients - across media agencies, creative agencies and publishers.





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