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If you cannot see this page properly, please click here. Dear Members and Friends of the Asia Digital Marketing Association, For all of you who ?Caught the Wave? at December?s ADMA digital marketing conference, we hope you enjoyed the event, and welcome your feedback for future events. And, another special thanks to our sponsors who made the event possible, including DoubleClick, Fluid and msn, as well as WebDNA, Cathay Pacific, Marriott International, MEDIA Magazine and Computerworld Hong Kong. For those of you who weren?t able to attend, here?s a quick recap of some of the sessions, and the presentations from the event are available on request from the ADMA. Thank you again to all our speakers and panelists, and to the tireless Kay Bayliss who pulled it all together. Safe holidays and see you in 2006. David Ketchum Chairman  ADMA WELCOMES 1 NEW CORPORATE AND 5 INDIVIDUAL MEMBERS New Corporate Member - Profero  Profero's digital communications solutions are more than just innovative advertising ideas and media buys, they're marketing strategies that create value for clients. Profero is one of the most experienced and respected agencies in the market, always placed within the top 10 in the full service and media categories as well as runner up in Campaign's New Media Agency of the Year and Revolution's Agency of the Year. Our latest new Individual Members are: Louise Hammond, forumline, New Digital Noise, Tektronix (China) & RMG Connect. Tektronix is our first Shanghai-based member ? something we are delighted about! For more information about our latest members, visit the ADMA online Members Directory. Back to Top  HKIM PROFESSIONAL MARKETING SYMPOSIUM ? NEW TECHNOLOGY IN MARKET MARKETING 14 JANUARY 2006, YMCA, TSIM SHA TSUI, HONG KONG Assembly Hall, 4/F North Tower, YMCA, 41 Salisbury Road, Tsim Sha Tsui, Hong Kong 2-6pm THIS EVENT WILL BE CONDUCTED IN CANTONESE The Hong Kong Institute of Marketing presents this event. ADMA members receive a 10% discount for this event. MULTI-CHANNEL MARKETING 23-24 MARCH 2006, MARRIOTT HOTEL, SINGAPORE According to an annual online retail survey from Shop.org and The Boston Consulting Group, multi-channel retailers are experiencing solid growth and lower customer acquisition costs, offering the greatest opportunity to boost sales, enhance branding, encourage customer loyalty and reduce costs. Yet, the complexities involved in the holistic integration of marketing efforts are also daunting as organisations continually face the challenge of achieving mileage, as well as delivering consistency and synergy across channels. This conference aims to understand the complexities of multi-channel marketing by gathering expert consultants and senior practitioners to share case studies and in-depth hands-on sessions via best practices in data analytics, best practice illustrations, new channel trends as well as ROI measurement. ADMA members receive a 10% discount for this event. INTERACTIVE MARKETING 2006 3-4 APRIL 2006, HILTON HOTEL, SINGAPORE  Interactive Marketing 2006 aims to: Listen to David Ketchum, ADMA Chairman speak at this event. Visit the Events section of the ADMA Web site for full details of all these events. Back to Top  CATCH THE WAVE ?THAT IS DIGITAL MARKETING The ADMA?s inaugural digital marketing conference was held on Thursday, 1 December 2005 and has received excellent reviews. Some comments are: Delegates are eligible to receive a FREE copy of all presentations on request. For non-attendees, there will be a charge of US$35 / HK$275. Please contact the ADMA to order your copy. OPERATION SANTA CLAUS This year the ADMA is targeting one particular charity ? St Christopher's Home ? seeking HK$160,000 or donation in-kind to set up a small IT room in its Shatin Centre to service new arrival children and adolescents. HELP GRANT THEIR CHRISTMAS WISH! St Christopher's Home was founded in 1935 as an orphanage to take care of homeless children in Hong Kong. In response to society's changing needs, St Christopher's Home has extended its services beyond residential care for children to a wide range of child-focused social services, such as support for needy newly arrived children from the mainland. Many new arrivals from lower-income families often have low self-esteem and encounter difficulties in adapting to school life, particularly learning English and catching up with information technology. St Christopher's Home would like to buy more modern computer equipment, find 10 IT volunteers in tertiary institutes who can provide training for the children, and set up IT courses for the young arrivals throughout the year. Money raised by Operation Santa Claus will be used to help establish an IT centre to assist newly arrived children and people aged 8 to 18 who have lived in Hong Kong for less than 4 years, particularly those who do not have a home computer. These students can attend IT courses at the centre and use its computer to do assignments and practise their IT skills. St Christopher's Home is seeking HK$160,000 or donation in-kind to set up a small IT room in its Shatin Centre to service new arrival children and adolescents. The HK$160,000 cover costs for the following items: St Christopher's Home also plans to organise a Web site design competition to encourage students to apply their IT skills and creativity. If you are able to donate your services or products to St Christopher's Home, contact the ADMA via email at director@asiadma.com or by telephone on +852 2973 022 and we will co-ordinate with Operation Santa Claus. Back to Top   Last year the ADMA supported Operation Santa Claus by developing a Web site able to receive online donations. The resultant case study has been uploaded to the Web site. Click here to read the results.  ADMA Member, OneXeno, has recently completed a project for Tourism Australia on serach marketing. The case study is available on the ADMA Web site. Click here to view. Back to Top  ICLP North Asia ICLP North Asia is the region's leading loyalty marketing specialist, helping organisations maximise profits by building more effective customer relationships. ICLP is seeking E-Marketeers for the Hong Kong office. WebDNA WebDNA provides Search Engine Optimisation (SEO) services to regional and international organisations. WebDNA is URGENTLY seeking qualified applicants for the following positions in the Hong Kong office: Upstream Asia Upstream Asia creates compelling communications strategies and offers powerful execution regionwide. With a focus on public relations and special events, Upstream Asia looks across the full range of communications to provide clients with branding, positioning and messaging in support of business results. Upstream Asia is hiring now for further rapid growth in 2006. Visit the Jobs section of the ADMA Web site for full details of all these vacancies. JOB SEEKERS Jim Lerch is currently working as an online media planner for OMD in New York. He speaks Mandarin and interned previously in media in Shanghai. He is seeking a job in Asia to bring his experience of online and emerging media platforms to developing economies. Philip Albert is a relationship and interactive marketing professional with over 7 years experience in helping companies optimise their customer management performance. Philip started his career in New York City, USA, as a management consultant at Andersen, and currently works in Europe for a leading marketing services and consulting firm, member of WPP group, where he is in charge of business development and CRM consulting for MNCs. He is looking for an Asia-based job, primarily in Singapore, Shanghai or Hong Kong as a manager, senior consultant, business or account developer, in the relationship and interactive marketing and/or marketing strategy consulting industries. Please contact the ADMA for a copy of the CV for either of these job-seekers. Back to Top |
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