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If you cannot see this page properly, please click here. Dear Members and Friends of ADMA, Happy New Year! Here's to a 2007 full of peace, online prosperity and faster download speeds... Who could have guessed that an earthquake off the coast of Taiwan would send the Internet back to 1999 levels? 2006 ended on a strong note for the ADMA, with more than 130 participants from around the region at our second annual digital marketing summit: Dig In To Digital, held in Hong Kong. Representatives from Ogilvy & Mather Advertising, Starcom Mediavest Group and TribalDDB kicked the half day session off with an overview of digital marketing opportunities. Not surprisingly for the year that Time Magazine named "YOU" as person of the year -- in an era in which the individual is in control of what they see, experience, and share -- the hot buzz was about social networking, user generated content and the changing roles of online publishers, brands and individuals. Even as the rules of the game are changing, measurement and ROI remain important, with marketers holding the new medium as accountable as traditional media. Break out sessions then focused on social advertising, insight marketing, building global Web sites, client and agency perspectives on Web site design, webinars, mobile, email marketing, and online ad measurement. And, after all the information and insight sharing, the networking began, with cocktails and early holiday cheer. We especially want to thank our event sponsors for making it all possible: DoubleClick, Microsoft Digital Advertising Solutions, Yahoo! Hong Kong, WebDNA, Epsilon Interactive, The Hyperfactory, Ion Global, Premiere Global Services, as well as media partners DigitalMedia and SCMP.com. We have a big 2007 lined up, with the publication of our first Asia Digital Marketing Yearbook slated for just after Chinese New Year, our annual digital marketing survey, and dozens of events. More details on the Yearbook can be found below in the Research section. See you on line and IRL, David Ketchum Chairman  ADMA WELCOMES 8 NEW MEMBERS The latest new CORPORATE MEMBERS are: G2 Interactive  G2 Interactive is one of the largest and most established interactive marketing agencies worldwide. Their team of integrated marketing communication professionals and digital technology experts has one simple mission - to achieve their clients' marketing and business objectives by providing them with first class digital marketing strategy and implementation. Think Partnership  Think Partnership is an international leader in performance based marketing and related technologies covering search, affiliate networks, click fraud detection and remarketing solutions. The compant offers a complete search marketing solution encompassing organic and paid search with multi-lingual fulfillment teams working round the clock on three continents. They are able to work with customers on a full performance basis, charging only against successful sales and acquisitions on the client’s Web site. Our latest new INDIVIDUAL MEMBERS are: AsiaPac Net Media, Forbes.com, Media Explorer, Palava Digital, Pilot Simple Software and Tree & Me. For more information about our latest members, visit the ADMA Online Members Directory. Back to Top  The ADMA is a SUPPORTING ORGANISATION / ENDORSER for the following events: DIGIgen 2007: MARKETING TO THE DIGITAL GENERATION 15-16 January 2007 - Singapore DIGIgen 2007 is the first ever conference in Singapore focusing on the DIGIgen. Defying conventional mass marketing, they refuse to be passive receptor of marketing messages but actively seek to be involved in the marketing process and challenging the marketing world to speak to them in their own vernacular. Who are the DIGIgen and what are they really about? Be sure not to miss the boat and attend DIGIgen 2007 to find out all about the quirks, the fads, spending & media habits of DIGIgen! This 2-day power-packed event will uncover this elusive but highly lucrative segment. ADMA Members receive a 10% DISCOUNT to this event. AD:TECH SYDNEY 7-8 February 2007 - Hilton Hotel, Sydney, Australia That's right, ad:tech is heading down under for two full days of outstanding keynotes, an explosive exposition hall and unique networking opportunities. Media, marketing, and technology - we'll cover all the latest trends in interactive marketing. MARKETING METRICS SUMMIT 21-23 February 2007 - Vibe Savoy, Melbourne, Australia IIR’s 5th Annual Marketing Metrics 2007 Summit has been especially developed to help you get the most out of your marketing budget and mix as well as equip you with best practice measuring strategies through leading case studies. The summit will also provide you with practical tools to achieve results within your organisation and from senior management and the Board. ADMA Members receive a 10% DISCOUNT to this event. DIGITAL MARKETING 2.0 5-6 March 2007 (Grand Copthorne Waterfront Hotel, Singapore) 8-9 March 2007 (The Excelsior, Hong Kong) This is a must-attend event for all marketers and professionals staying abreast with the Web 2.0 wave. Walk the talk with digital marketing experts and veterans and hear from awesome case studies to fill you up with the latest marketing know-how in the digital scene. Take charge of this opportunity and join digital marketing experts and industry peers in the discussion and the latest industry walkthrough to engage your consumer in the digital era! ADMA Members receive a 10% DISCOUNT to this event. Visit the Events section of the ADMA Web site for full details of all these events. Back to Top  HELP US DIG DEEPER INTO DIGITAL The Asia Digital Marketing Association will publish a 2006 Asia Digital Marketing Yearbook. The comprehensive online/PDF version of the publication will be matched with a handy pocket guide. Stuffed with data on the Internet and user trends, the Yearbook will also include perspectives on the way forward for advertisers in 2007, case studies and individual country profiles. The Yearbook will be a valuable resource for marketers, online publishers, ad agencies and media buyers, interactive media houses, and technology solutions providers. To compile the Yearbook WE NEED YOUR HELP. We’re looking for: Please contact the ADMA Director or David Ketchum, ADMA Chairman and let us know what you can provide and how we can follow-up. Your contribution to the publication will be acknowledged, and your participation will be a great way to show your company’s industry leadership. Please take a moment to think about what you can contribute. Back to Top  ADMA ANNOUNCES LAUNCH OF POCKET GUIDE In keeping with its practice of education, the ADMA has produced a Pocket Guide to provide basic information about digital marketing and how to apply the power of digital marketing to any marketing campaign. Through education, the ADMA believes all companies and organisations will come to realise that digital marketing is a valuable component of the marketing mix. Entitled "DIG IN TO DIGITAL - Hands-on tools, tips & techniques", the Pocket Guide is the first in a series of helpful publications planned by the ADMA. If you would like to download a PDF version of the Pocket Guide, you can do so HERE. If you would like a hard copy, please email the ADMA Director. Back to Top |
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