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If you cannot see this page properly, please click here. Dear Members and friends This year's ad:tech in Shanghai was rated "R" - for recession. In addition to the usual side meetings, tech talk, panel discussions and networking, the worldwide economic downturn and particularly its impact on China and Asia and on our industry was a hot topic. Will core digital marketing budgets remain uncut as advertisers see the value of our measurable, results-oriented media? Or, after years of seeking status as part of the advertising mainstream, will digital spending get axed as a discretionary item along with the rest of the marketing and communications budget? And will China's diminished but still thundering GDP growth balance off the downwards trend globally? China's digital spending may go up 10-15% in 2009 but there are few signs that stimulus will buoy the rest of the region. And the answer is: sorry, there are no answers. Most ad:tech participants, whether advertisers, agencies or tech solutions providers, are holding off making decisions, delaying hires and investments, and hoping for the best but planning for the worst. Nobody thinks we are headed for another dotcom bust, but even the most ebullient players are hedging their bets. In the meantime, our industry continues to become more sophisticated, more attuned to the needs of advertisers, and better at targeting customers and personalising campaigns. Behavioural and contextual targeting, CRM, ad networks, social media, rich media and video are all morphing and developing in an Asian way for the Asian markets. Here's to a h@ppy holiday and a merry clickmas to all. David Ketchum Chairman  ADMA WELCOMES 6 NEW MEMBERS The ADMA is pleased to announce TWO new PATRONS (formerly known as Board Level members) - Aha! Research and Globe7.  Aha! Research is an independent full-service online market research company delivering leading-edge solutions to clients around the world. They have extensive industry experience and apply the latest research techniques and technology. Data collection is primarily through the Aha! Online Consumer Panels as well as by email and web-based surveys. Aha! Panel Members have been recruited through various sources and methodologies to ensure representativeness and are cooperative, double opted-in respondents.  Dream leads to Thought, Thought transforms into idea and idea shapes into vision. The vision that gets its wings starts its mission and takes high flight. Globe7 nurtured the thought fondly and today are able to present it to you proudly. They struggled hard to be different from the rest and to offer the most outstanding features with unmatched precision. Globe7 stands on fortitude in tune with the motto - "Converting Digital Information into Human Intelligence". Globe7 is a tiny application integrated with Soft Phone, IM, Videos, Games, News and many more opt-in widgets for complete entertainment, information and communication. We look forward to developing our relationship with both Aha! Research and Globe7. The latest new CORPORATE MEMBERS are: Citibank Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi’s major brand names include Citibank, CitiFinancial, Primerica, Smith Barney, Banamex, and Nikko. Omnicom Group  Omnicom Group is a strategic holding company that manages a portfolio of global market leaders. Their companies operate in the disciplines of advertising, marketing services, specialty communications, interactive/digital media and media buying services. Operating in over 100 countries, Omnicom Group's connected global resources service over 5,000 worldwide clients. Our latest new INDIVIDUAL MEMBERS are: For more information about all ADMA members, visit the ADMA Online Members Directory. Back to Top  MARK YOUR DIARY for the following events:  PERFORMANCE MARKETING Singapore - Thursday, 12 February Hong Kong - Thursday, 19 February Shanghai - Thursday, 26 February Registration - 2.30pm Seminar - 3.00pm - 5.30pm Networking - 5.30pm - 7.00pm Attend this event for a practical insight into understanding how new developments in the online advertising market are helping drive business growth. The following topics will be covered: Afterwards, join fellow attendees for networking over drinks sponsored by:  Full details will be emailed to you soon. Visit the Events section of the ADMA Web site for full details of all upcoming events. Back to Top  ADMA DIGITAL MARKETING YEARBOOK The ADMA will again publish its Asia Pacific Digital Marketing Yearbook in 2009. Full of data on the Internet and user trends, the Yearbook has proven a valuable resource for marketers, online publishers, ad agencies and media buyers, interactive media houses, and technology solutions providers. We’re looking for: Email your research, data or case studies NOW. Your contribution to the publication will be acknowledged, and your participation will be a great way to show your company’s industry leadership. Please take a moment to think about what you can contribute. If you think that the Yearbook is as fantastic as we do, tell us! We want testimonials to include in our promotional material for next year's publication. Email your testimonial to the ADMA Director NOW. View the current Yearbook HERE. BOOK YOUR ADVERTISEMENT NOW AND GET AN EARLY BIRD DISCOUNT. Email for a copy of the Rate Card. MIA (MEASUREMENT OF INTERACTIVE AUDIENCE) PROJECT The MIA (Measurement of Interactive Audience) Project is a joint initiative between the European Interactive Advertising Association (EIAA) and the Internet Advertising Bureau Europe (IAB Europe) with the objective of improving the accountability of the internet as an advertising medium. The MIA Project includes EIAA members, all IABs in Europe, IAB Chile (representing South America), IAB Australia, IAB US, IAB Canada, the Asia Digital Marketing Association, the relevant local Joint Industry Committees, IFABC members worldwide and media agency and advertiser representatives. The project will ultimately generate industry standards that can be applied to the planning phase of international advertising campaigns, and the results of this survey will be pivotal in deciding the next steps of the project. For Asia, the Project is concentrating on China, Japan, Korea and India. If you are responsible for online advertising or marketing either in terms of buying, placing or planning online advertising or in terms of selling or marketing online media to potential advertisers in these countries, please do particpate in this project. To fill out the MIA Project Questionnaire click HERE. Back to Top  ONLINE PROFESSIONAL QUALIFICATION IN DIGITAL MARKETING The ADMA now offers you the opportunity to obtain a professional qualification in Digital Marketing. In partnership with the IDM, you may enrol in an online Certificate or Diploma in Digital Marketing. The Certificate in Digital Marketing is designed for marketers who implement digital campaigns and those who specialise in managing internet, email, iTV, mobile, search and other online marketing communications. The Diploma in Digital Marketing is aimed at more senior marketers who plan, manage and resource digital marketing programmes. The courses are built around hands-on modules that will improve your digital marketing results and personal effectiveness, while online lessons let you study whenever and wherever you want. Both IDM programmes are internationally recognised qualifications and upon completion you will be one of the first qualified digital marketers in Asia. Give yourself or your staff a head start in 2009! Next intakes start January 2009 and April 2009, and ADMA members receive a 10% discount on the course fee. Please email the ADMA Education Officer if you would like to learn more about these courses. Back to Top  SPECIAL OFFER FOR ADMA MEMBERS & FRIENDS Sign up and win! Why not treat yourself this festive season with a FREE 4 day-3 night stay at the Marco Polo Gateway Hotel? All you need to do is to sign up to ZUJI's travel newsletter packed full of exclusive promotions and special offers and answer this question, "I need a holiday because..." The best answer will win the prize! Click here to enter. Back to Top  EPSILON INTERNATIONAL Epsilon International is looking to fill the following position: Marketing Services Manager Asia Pacific Reporting to Marketing Director, Asia Pacific, the Marketing Services Manager Asia Pacific handles the regional marketing efforts and assists in media relations activities in the APAC region – this includes Greater China, Japan, Korea, South East Asia, Australasia and India. Please email the ADMA Director for a detailed job description for this position. JOB SEEKER Recent MBA graduate with Hong Kong work visa and an undergraduate degree in New Media is seeking a management level online content production or online marketing role in Asia. 10+ years of Internet content production/online advertising experience and 4+ years of general office management experience (led a team of five, 400 clients). Please email the ADMA Director for a copy of these job seekers' CV. Back to Top  NEW STAFF MEMBER AT ADMA The ADMA would like to introduce you to our new staff member, Ms Lot de Jongh. Lot is based in Singapore and takes on the newly created part-time role of Marketing & Education Officer. Her email address is education@asiadma.com. Lot is Dutch and has lived in Singapore for the past 2 years. She is very personable and already proven to be a great asset for the ADMA, coming to Shanghai to help on the ADMA booth at ad:tech Shanghai. In her past life, she has worked as a freelance marcom consultant helping companies to promote their online marketing products to (potential) advertisers. This experience taught her a lot about our industry and turned her into a serious fan of digital marketing! In addition to passion for the industry, she brings extensive experience in organising and marketing educational events. Please make her welcome should you come across her at various events around town. Back to Top  ADMA ANNUAL REGIONAL DIGITAL MARKETING SURVEY The ADMA is currently conducting its fifth annual Regional Digital Marketing Survey. The survey is supported by the Hong Kong Institute of Marketing, the Vietnam Marketing Association, the Mobile Marketing Association, the Direct Marketing Association of Singapore and the Hong Kong Direct Marketing Association. Last year, the survey indicates that both large and small companies are increasing their investment in digital marketing. 39% of respondents said they will spend more than 15% of their marketing budget on digital marketing. This represents an increase of 16% over 2006. Over two thirds of those surveyed said that their online budgets have increased over last year. Please add your voice to the results and participate this year. The survey will close on 31 December 2008. Click HERE to link directly to the survey questionnaire. Back to Top |
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