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If you cannot see this page properly, please click here. THE ADMA NEEDS YOUR HELP The hard drive on the ADMA computer has crashed and data has been lost. If you have been in contact with the ADMA recently, please forward a copy of the email correspondence (plus any attachments) to director@asiadma.com so that records can be rebuilt. Dear Members and Friends of the Asia Digital Marketing Association, MEDIA Magazine and Synovate recently ran a Marketers Poll, and the results indicate the growing relevance of Online and mobile marketing in Asia Pacific. 59% of respondents said they valued Online as either a "Must Have" or "Important to Have" communication channel. Online ranked third behind PR and newspapers as a valued communications channel, and ahead of magazines, in-store, TV, direct mail and the rest of the pack. Mobile marketing was identified by 25% of respondents as either a "Must Have" or "Important to Have" channel. It's clear that digital marketing is now on marketers' radar screens, and online spending is rising around the region. However, digital budgets still seem to hovering at around 3% or less of all advertising spending, so there is still a lot of work to be done to build awareness with traditional predominantly offline marketers and media buyers. The ADMA has a full slate of events, activities and research for 2006. See below for some of the upcoming highlights. See you online and at the events! David Ketchum Chairman  ADMA WELCOMES 7 NEW MEMBERS The ADMA is pleased to announce a new Board Member - Yahoo! Hong Kong.  Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users around the world. We look forward to developing our relationship with Yahoo! Hong Kong. New Corporate Member - Edelman  Edelman helps build the world's leading companies and brands by understanding and mastering the "Relationship Imperative". As the world's largest independent public relations firm, Edelman provides a full spectrum of advanced communications services. Celebrating its 50th anniversary in 2002, Edelman has 2,000 professionals in 43 offices throughout Asia Pacific, North America, Latin America, and Europe. In Asia Pacific, they have 14 offices. Our latest new Individual Members are: element 5 (a Digital River company), Emporio Asia, Frenzoo, Gravitas and X.ON Communications. For more information about our latest members, visit the ADMA Online Members Directory. Back to Top  The ADMA is a supporting organisation / endorser for the following events: MULTI-CHANNEL MARKETING CONFERENCE 23-24 MARCH 2006. MARRIOTT HOTEL, SINGAPORE This intensive two-day conference gathers experts from leading companies including Fuji Xerox Printers, NTUC Income, MSN Asia, Nickelodeon Asia, St. George Bank and ZUJI to share insights on how you can deliver more effective campaigns across key marketing mediums. Discover how to target the right multi-channel customers with research findings and effective segmentation. Understand how players in different industries were able to leverage on different mediums and achieve channel consistency and synergy in reaching out to customers. Pick up tips on effectively measuring your multi-channel strategies and better managing your marketing budget. Also included is an extended interactive session where you will learn how you can acquire, maintain and transform customer data to deliver more relevant results for multi-channel markets. ADMA members receive a 10% discount for this event. ANTI-SPAM FORUM 2006 - HOW TO REGULATE? 24 MARCH 2006, MICROSOFT CONFERENCE CENTRE, 23/F THREE PACIFIC PLACE, HONG KONG The Commerce Industry & Technology Bureau recently issued an important consultation document calling for public comment on what anti-spam legislation in Hong Kong should look like. The principal objective of this important event is to raise awareness within the IT sector and the general public on: This is a FREE event. ASIAN MARKETING EFFECTIVENESS AWARDS DEADLINE FOR ENTRIES - 31 MARCH 2006  The Asian Marketing Effectiveness Awards are the only regional awards to recognise marketing campaigns that show real results. The awards cover 18 categories across all marketing disciplines, including advertising, direct marketing, product design, sales promotion, event marketing, to name but a few. They are designed to set the standard for effective marketing within the region, and aim to uncover the campaigns that show results through innovative spirit, and combining creativity with effectiveness and transforming businesses by building world class brands. CALL FOR ENTRIES The call for entries for the Asian Marketing Effectiveness Awards 2006 is underway with entries due by 31 March 2006. This year?s competition also features a new category - ?Best Innovative Media Campaign? - to recognise the increasingly important role media agencies play in achieving consumer insight, delivering objectives and generating business results. INTERACTIVE MARKETING 2006 3-4 APRIL 2006, HILTON HOTEL, SINGAPORE  Interactive Marketing 2006 aims to: Listen to the ADMA Chairman, David Ketchum, speak at this event. He will be the opening speaker and his topic is Interactive marketing ? its use, opportunities and challenges for organisations in Asia Pacific. ASIA PACIFIC MUSIC FORUM - MUSIC MATTERS 10-11 MAY 2006, FOUR SESAONS HOTEL, HONG KONG  This is the definitive annual symposium looking at the music business today and tomorrow. Music Matters is organised in association with the IFPI and the four major record companies, EMI, SONY BMG, Universal Music and Warner Music Group. 2006 ASIA-PACIFIC MARKETING AND COMMUNICATION CONFERENCE 24-25 MAY 2006, ISLAND SHANGRI-LA HOTEL, HONG KONG The Asia-Pacific Marketing & Communication Conference will bring together senior marketing practitioners to explore, understand and offer solutions. The theme - maximising branding and communication strategies for Asia - embodies three areas that are critical to leaders throughout the region: ADMA Chairman, David Ketchum, will be chairing a panel at this event on Strategic Use of the Internet as a Competitive Advantage for Marketing and Communication in Asia. iMAT 20-21 JULY 2006, SYDNEY CONVENTION & EXHIBITION CENTRE, SYDNEY, AUSTRALIA iMAT (Interactive Marketing & Advertising Trends) is Australia's largest conference and exhibition dedicated to interactive marketing and advertising. iMAT's two-day conference program includes international and Australian experts who will present over 20 seminars. Case studies and panel discussions on topics from the conceptual ? such as future trends and the effects of new technologies on consumer behaviour - to more functional issues, including media budget allocation, best practice and ROI, will arm delegates with new strategic perspectives and technical know-how for planning and deploying interactive campaigns. Contact the ADMA for details on how to be an exhibitor at this event. Visit the Events section of the ADMA Web site for full details of all these events. Back to Top  ADOTAS 250, a high-level networking and email discussion group, is on the look out for new members. The members of this open email forum are industry ?heavy hitters? who through the group provide advice and insight into industry issues and topics covering all aspects of interactive advertising including anything from media buying and planning to emerging marketing platforms to affiliate marketing. ADOTAS 250 is searching for new faces to join in order to further share ideas, discuss burgeoning trends and industry related issues and to be part of a platform where some of the great minds of our industry can connect to speak candidly and learn from one another. Current ADOTAS 250 members include industry CEOs, Vice Presidents and Managers of top companies in addition to industry journalists who have been following the industry since day one. ADOTAS 250 is a closed networking group open only by invite or application of a few select members. If you are interested in joining the group and being involved, please submit a resume of your involvement in the industry directly to adotas250@adotas.com. Back to Top  ADMA CHAIRMAN HOSTS SCMP.COM MEDIA POST Join in the conversation! Visit the Media Post column on SCMP.com and be part of this blog on the latest issues in the digital marketing realm. EMAIL AND NEW REGULATIONS IN CHINA As junk e-mail and unsolicited text messages bombard users in the country, the Chinese Government is increasing efforts to crack down on spam. The Chinese Ministry of Information Industry (MII) recently passed new regulations concerning e-mail services and advertising that take effect on 30 March 2006. These new regulations ban the sending of advertisements by email without the prior consent of the recipient. It also requires all e-mail advertisements be titled "advertisement" or "AD". Please click here for more details on the regulations. CHINESE DOMAIN NAMES After 6 months of technical trials, ".hk" Chinese Domain Names will be introduced in the third quarter of 2006. To achieve the allocation of a ".hk" Chinese Domain Name in a systematic and coordinated way, a soft launch period will be introduced for registration by certain groups of applicants (e.g. trademark holders) before its official launch to the public. Hong Kong Internet Registration Corporation Limited and its wholly owned subsidiary Hong Kong Domain Name Registration Company Limited are jointly conducting a Public Consultation on the ".hk" Chinese Domain Name Soft Launch and Reserved ".hk" Chinese Domain Name Categories from 27 February 2006 to 13 April 2006. Please click here for details on the proposed Soft Launch arrangement and Reserved ".hk" Chinese Domain Name Categories. Comments can be sent by email to 'CDN Public Consultation Committee' on or before 13 April 2006. Back to Top  ADMA Board Member, The Hyperfactory, has recently completed four (4) mobile marketing projects and uploaded them to the Web site: Back to Top  EBAY HONG KONG eBay is seeking an Internet Marketing Manager for the Hong Kong office. eBay Hong Kong is expanding its marketing team and looking to hire an Internet Marketing Manager. This is a key role within the team, as the manager will be tasked with new member acquisition and activation. The manager will oversee marketing efforts across local portals, paid search, natural search, and affiliate marketing. eBay is a leader in redefining the rules and innovating in Internet marketing, and this role allows the manager the opportunity to do the same in Hong Kong. THE HYPERFACTORY The Hyperfactory is looking for two high-flyers to join their award-winning teams in China; talented and driven New Business Directors to be based in Hong Kong and Shanghai respectively. Ideally, candidates will have a good understanding and experience of the interactive advertising and marketing landscape. The Hyperfactory is a pioneer in the production of world class interactive mobile marketing and business initiatives which promote connectivity between people and brands. UPSTREAM ASIA Upstream Asia is hiring now for further rapid growth in 2006. Upstream Asia creates compelling communications strategies and offers powerful execution regionwide. With a focus on public relations and special events, Upstream Asia looks across the full range of communications to provide clients with branding, positioning and messaging in support of business results. Visit the Jobs section of the ADMA Web site for full details of all these vacancies. JOB SEEKER Rosanna Wilcox is seeking a sales, marketing or business development role in Hong Kong. She is fluent in Spanish and Italian, and speaks conversational Korean and French. Before moving to Hong Kong Rosanna spent 5 1/2 years at Intelsat in a variety of roles including product development, event marketing, sales engineering and most recently in media and broadcast sales. In the sales role, she managed broadcast clients in Asia, Latin America and North America. Rosanna was responsible for both growing new business and maintaining existing contracts. In addition, she was responsible for bringing up new services on their network as well as being a key person for service degradation issues. In 2004, total sales in Intelsat's media and entertainment unit were US$200 million. Upon moving to Hong Kong Rosanna transferred from the part time MBA program at George Washington University to the full time MBA program at HKU, which she recently completed. Please contact the ADMA for a copy of the CV for this job-seeker. Back to Top  The ADMA is currently conducting its third annual Regional Digital Marketing Survey in conjunction with Media magazine. The survey is supported by the Hong Kong Institute of Marketing, the Hong Kong Direct Marketing Association and the Hong Kong Advertisers Association. Last year, the survey revealed that the use of digital marketing is on the rise in Asia Pacific. The survey found that 82% of businesses surveyed had digital marketing as a part of their total marketing mix, up from 77% of businesses surveyed last year. Please add your voice to the results and participate this year. Click HERE to link directly to the survey questionnaire. Back to Top |
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