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If you cannot see this page properly, please click here. Dear Members and Friends of ADMA, It's great to see all our ADMA members so active and successful. We are in the middle of a triple convergence: a great economic climate, the post-Chinese new year business rush, and the dramatic increase in digital marketing budgets. While online still commands a relatively small portion of the total marketing spend, the pie is growing at around 30% a year depending on which market you're in. The tools of our trade are ever becoming more sophisticated, with both technology and creativity at an all-time high. Mobile and multimedia are particularly hot sectors. And, perhaps not coincidentally, we are pleased to have Nokia Multimedia joining the ADMA at Board Member level. Your ADMA team and industry specialist writer Rachel Oliver are racing to complete our first Asia Digital Marketing Yearbook, which will be out later in April. Packed with insights and data, this will be the first time so much information on digital trends and opportunities has been pulled together in one place. There's still time for late submissions if you have interesting data or case studies to share - send them through to the ADMA Director. The Yearbook will be available as a downloadable PDF on the ADMA Web site, and also in a printed version, because even digital gurus appreciate an easy to use desktop reference! If your travels take you to ad:tech San Francisco, look for the ADMA session (Market Focus - Asia Pacific) on Wednesday, 25 April that I am moderating. In the meantime, let me know your news and views at david@upstreamasia.com. David Ketchum Chairman  ADMA WELCOMES 5 NEW MEMBERS Our latest new INDIVIDUAL MEMBERS are: Accoona, G S Quantum Multimedia, Isobar, MRM Worldwide and WebPro. For more information about our latest members, visit the ADMA Online Members Directory. Back to Top  The ADMA is a ORGANISING the following events: Please check the ADMA Web site for the draft schedule of the events planned for 2007. Note that we have started planning for the ADMA annual digital marketing conference. If you have suggestions for topics or speakers or are interested in being a sponsor, please email the ADMA Director. The ADMA is a SUPPORTING ORGANISATION / ENDORSER for the following events: MALAYSIAN MEDIA CONGRESS 2-3 April 2007 - Sime Darby Convention Centre, Bukit Kiara, Kuala Lumpur MMC is an annual alumni of about 250 media pundits, industry specialists and key media decision makers in the fields of media, marketing, branding and advertising across Malaysia. Amongst the speakers featured are noted personalities from Malaysia, Singapore and Hong Kong. They will expound on the growing opportunities offered by the changing media landscape around us with a theme which will attempt to answering tomorrow's questions today: CONVERGENCE. This year’s event is braving unchartered territories and aims to challenge our perspectives in media in ways never done before. New topics like Blogs, Interactive, Search Marketing, and the merging of Channel and Communications Planning have now been included. ADMA Members receive a 10% DISCOUNT to this event. ASIAN MARKETING EFFECTIVENESS AWARDS CALL FOR ENTRIES CLOSING DEADLINE - 13 APRIL 2007 The call for entries for the Asian Marketing Effectiveness Awards 2007 is underway, this is your opportunity to showcase your best work and join in this celebration of the most effective marketing campaigns in the region. If your campaign has resulted in real and quantifiable business results, submit your entry now. Click here to download your Entry Kit. To help entrants as they strive to produce winning entries, a document with helpful pointers is also now available. Click here for the Notes for Entrants. WTIA MOBILE BUSINESS CONFERENCE 2007 16 April 2007 - Hong Kong Convention & Exhibition Centre, Hong Kong Organised by the Hong Kong Wireless Technology Industry Association (WTIA), "Mobile Business / Mobile Marketing Conference 2007" will be held to encourage the use of wireless solutions and mobile marketing to optimise effectiveness and productivity for all companies. This Conference will feature experts from the local and overseas to share how the advent of various innovative wireless solutions can enhance business. In the afternoon session, a thematic focus on Mobile Marketing will be hosted to acknowledge the business potential Mobile Marketing has for enterprises and SMEs alike. DIGITAL CONVERGENCE 2.0 16-17 April 2007 - Singapore The digital revolution that heralded the coming of an age of clutter, confusion and disruption gave birth to the term ‘convergence’ that both inspired awe and brought with it different perceptions and misconceptions that blurred the lines between hype and reality. Unearth the truth about ‘Convergence’. Hear how early adopters are deploying information, entertainment and multi services seamlessly on highly accessible multi-platforms. Digital Convergence 2.0 will give you insights into how to drive your business, leveraging the new technologies to stay competitive with new players and discovering the new ways of offering services to your consumers. ADMA Members receive a 10% DISCOUNT to this event. MEASURING MARKETING EFFECTIVENESS 24-25 May 2007 - Grand Plaza Park Hotel, Singapore 28-29 May 2007 - Regal Hongkong Hotel, Hong Kong Practical, Interactive and Analytical. This exceptional 2-day Measuring Marketing Effectiveness workshop will give marketers what they have always wanted – Return on Marketing Investment (ROMI)! You will grasp in 2 days how to improve your marketing effectiveness through better strategy, better creative and better execution. Using practical case studies and interactive activities, you will learn how to deliver ROMI, determine the value of branding and build a complete marketing budget. You will be equipped with an understanding of the deep-rooted, causal relationships between metrics and marketing activities to direct resources to areas more likely to yield higher returns! ADMA Members receive a 10% DISCOUNT to this event. e-MARKETING & SEO CONFERENCE @ CeBIT AUSTRALIA 2007 2 May 2007 - Darling Harbour, Sydney, Australia Stop spamming. Start seducing. E-ngage with e-Marketing How does Google rank you? GET FOUND, HIGHER UP? Optimise your business with Search Engine Optimisation and Interactive Marketing. Two streams to choose from: YOUTH MARKETING FORUM CHINA 2007 23-24 May 2007 - The Eton Hotel, Shanghai, China Get ready for the Number 1 event of the year that features the leading speakers and companies whose brands stand out at the forefront of the youth marketplace. These speakers are prepared to share their knowledge and experiences with you. MUSIC MATTERS 2007 29-31 May 2007 - Grand Hyatt Hotel, Hong Kong Registration for MUSIC MATTERS 2007 has commenced! We are on the cusp of a global music (r)evolution and Asia is at its core. MUSIC MATTERS is the only forum in Asia that brings senior executives together to identify new markets, discuss the implications of emerging technologies and sift through new business models. ASIA PACIFIC DIGITAL MARKETING FOURM 26-27 June 2007 - 2-day conference - Orchard Hotel, Singapore 28 June 2007 - post conference workshops DIGERATI ASIA – rubbing shoulders with Asia’s digital marketers This is Asia’s premier digital marketing event. With a practitioner-led Event Advisory Board composed of MTV Asia, Microsoft Digital Advertising Solutions and Proximity BBDO, this programme has been developed FOR the industry BY the industry! Rub shoulders with Second Life, Virgin Blue, Habbo Hotel, The Geek Factory, Singapore Press Holdings, Intercontinental Hotels Group, Zuji, Vogue Australia, Mindshare, Doubleclick, Qais Consulting, Epsilon and many more. Visit the Events section of the ADMA Web site for full details of all these events. Back to Top  The ADMA is about to conduct its fourth annual Regional Digital Marketing Survey in conjunction with Media magazine. Last year, the survey revealed that both large and small companies are increasing their investment in digital marketing. 30% of respondents said they will spend more than 15% of their marketing budget on digital marketing. This represents an increase of 44% over 2004. Two thirds of those surveyed said that their online budgets have increased over last year, with 28% indicating they will spend between US$50,000 to US$1 million online in 2006, and a further 16% saying they will invest more than US$1 million. Please add your voice to the results and participate this year when the survey hits your Inbox. Back to Top  MOBILE MARKETING ASSOCIATION LAUNCHES ASIA PACIFIC CHAPTER On 7 February 2007 the Mobile Marketing Association (MMA) launched the Asia Pacific (APAC) chapter of the MMA, and announced the board of directors and founding member companies. The MMA APAC chapter launches as the utilisation of the mobile channel for marketing initiatives gains traction around the world and as brands, agencies and mobile marketing industry players recognise the need for global guidelines and best practices, the protection of consumer privacy as well as overall industry education. Back to Top  In keeping with the theme of the ADMA Networking events held in Hong Kong, Shanghai and Singapore over the past few weeks, this article from iMedia Connection. GAME CONTENT OFFERS MARKETERS A WAY TO CONNECT WITH CONSUMERS ON A DEEPER, MORE MEANINGFUL LEVEL We are in the midst of a fundamental shift in the worlds of media and advertising. Everyone recognises that audiences are fragmented and consumer mindshare is limited given interaction with multiple forms of media at the same time. The use of DVRs, clicks and remote controls to avoid advertising altogether is a known. We're witnessing the most complicated broadcast upfront in history as networks and agencies try to figure out the implications of time shifting and ad avoidance, and how digital fits into this picture. At the same time, the mass medium of games is tracking to reach $42 billion by the end of the decade. Often referenced as the most immersive form of media ever invented, the influence of video games inescapable and steals countless hours from millions of gamers across the globe. Analysts are predicting a growth curve for in-game advertising that outpaces the growth of online and follows suit with what has already happened: gamer hours surpassing time spent on the internet. So what makes gaming such an attractive opportunity? Find out by reading the full iMedia Connection article. Back to Top  JOB SEEKER A female with two years working experience in marketing (both online, print and PR) as well as one year working experience with an interactive agency is currently looking for a marketing job on the client side. She is a UBC BCom Graduate with fluent English, Cantonese and Mandarin and is especially interested in FMCG or beauty products. Please email the ADMA Director for a copy of this job seeker's CV. Back to Top |
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