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If you cannot see this page properly, please click here. Dear Members and friends of ADMA The ADMA is a beehive of activity now working on the Asia Pacific Digital Marketing Yearbook. As you may remember from 2007, the Yearbook is packed with statistics, insights and case studies about the use of the Internet for marketing around the region. The response to the last edition was phenomenal - marketing executives, ad agency planners, media buyers, publishers and technology solutions providers used the data extensively in planning, sales, and for thought leadership. Everyone finds it hard to get the facts and figures they need, and the Yearbook pulls the best of the available data into one easy to reference package. To paraphrase Arnold Schwarzenegger "It's baaaaack" - and more than twice as big as last year. And we need your help -- you can contribute in two ways. First, we need your data - does your firm have topline research and statistics you are willing to share with the industry? Case studies? All are useful. We'll give you warm thanks in the Yearbook, and you will be doing your part to help the whole industry get more professional and accountable. Contact the ADMA Director for editorial. You can also advertise. You'll not only help cover the costs of the not-for-profit ADMA effort, but also you'll get terrific exposure in the Internet, marketing and media communities through the hard copies that will be printed and distributed, as well as through the tens of thousands of copies of the PDF version that will be downloaded. Be in touch with the ADMA Director who will put you in touch with ad sales representative Kinzie for opportunities. Thanks in advance for your support, David Ketchum Chairman  ADMA WELCOMES 5 NEW MEMBERS The ADMA is pleased to announce a new BOARD LEVEL MEMBER - Right Media.  Right Media, a Yahoo! company, operates the world's leading online advertising exchange. Created to bring more efficiency, standardisation and value to interactive advertising, the Right Media Exchange gives its members an easy way to access more media, form direct relationships and trade impressions at a fair market value. With more than 30,000 buyers and sellers trading over five billion impressions a day on the Exchange, Right Media offers a range of solutions that helps advertisers, publishers, agencies and networks operate more efficiently and effectively. We look forward to developing our relationship with Right Media. The latest new CORPORATE MEMBER is: ad:tech  For more than ten years, ad:tech has provided media, marketing and technology professionals with the tools and techniques they need to succeed in a changing digital world. With 11 shows in 7 countries, ad:tech's globally respected roster of speakers, workshops and exhibitors continues to make it the preferred resource and destination for digital marketers everywhere. Our latest new INDIVIDUAL MEMBERS are: For more information about all ADMA members, visit the ADMA Online Members Directory. Back to Top  MARK YOUR DIARY for the following events:  ADMA EVENT Best Practices in Rich Media Advertising 3 dates - 3 cities Attend this event at the end of April/early May in three (3) cities for a practical insight into the best practices for rich media advertising. Full details will be emailed to you soon. Email the ADMA Director if you are interested in sponsoring this event series. KEYNOTE SPEAKER SERIES If you have, or know of, senior people in the industry coming through the region, please let us know. We plan to hold ad hoc lunches with keynote speakers from the industry but can only do so if we know who is available. Email the ADMA Director when you hear of suitable candidates. The ADMA is a CO-HOST of the following event: THE FUTURE OF MEDIA IN ASIA 5 June 2008 (tbc) - Hong Kong Co-hosted with SOPA A one day invitation-only summit-level gathering of Asia's media elite to discuss issues facing editors, journalists, publishers and readers in the region. Full details to be released soon - please keep checking the ADMA Web site for updates. Visit the Events section of the ADMA Web site for full details of all upcoming events. Back to Top  ADMA DIGITAL MARKETING YEARBOOK Do you want to reach Asia's leading Internet advertisers, agencies and decision makers? The Asia Digital Marketing Association's annual Asia Pacific Digital Marketing Yearbook will be delivered free to media agency planners and buyers, marketing industry contacts and all of our members in May. The digital edition is available for download from the ADMA Web site in pdf format. Display advertising space is available for the first time this year. Packed with current data, research and case studies, the Digital Marketing Yearbook is a much-used and well-received reference for anyone involved with or interested in Asia-Pacific's e-commerce and online advertising industries. Contact the ADMA before 31 March to secure your position for 12 months of highly targeted exposure. DEADLINE EXTENDED TO: 4 APRIL 2008 View the current Yearbook HERE. Back to Top  8W8 - GLOBAL SPACE TRIBES Former Board Level member, Ralf Hirt, has just published his first novel "8W8 - Global Space Tribes" which has moved quickly into the top ranks in the Amazon Kindle bestseller lists. While in the top 15 in the Amazon Kindle Globalisation category it also climbed into the top 50 in the Essays & Travelogue category. It takes New York Times' columnist and bestselling author Thomas Freidman's concept of "The World is Flat" one step further to lay down a blueprint for the post-MySpace generation. Set in modern times the book follows a group of 15 technology activists from all walks of life who come together to develop the world modeling engine, 8W8. Their aim is to discover and identify the individual digital elements and activities of the world's online population. What they create is a window that allows them to see the current state of real-world conditions including the environment, natural resources, the state of happiness, marketing opportunities, global connectedness and much more. Through virtual helicopter rides the activists unveil a new and amazing world, very different from that which can be seen by the naked eye. The novel taps into the growing social consciousness of the early 21st century and the desire to exploit technology as a means of delivering greater economic equity. Please email the ADMA Director if you would like to borrow the ADMA's copy of this book (ADMA Members only). Back to Top  DISCOUNTED BOOKS FOR ADMA MEMBERS Enrich Publishing has shortlisted some books (mostly in Traditional Chinese) which are relevant to the advertising and marketing industry. They are offering a discount to ADMA Members. Please contact the ADMA Director for the list of books available. DISCOUNTED EVENTS FOR ADMA MEMBERS Did you realise that ADMA members receive a discount (usually 10%) for many of the events that the ADMA supports around the region? Visit the Special Offers section of the ADMA Web site to see what events have discounted fees. ADMA POCKET GUIDE The ADMA is looking for suggestions and submissions for the next issue in its Pocket Guide series - Social Media. We are interested in receiving pages on topics such as: Just to get you started.... ADMA Members will be given preference for entries, but all will be considered. The ADMA Pocket Guide "Dig in to Digital: Hands-on tools, tips & insights" can be downloaded HERE so you can see the format. Please email the ADMA Director with your entry. Back to Top  ASIA DIGITAL MARKETING ASSOCIATION The ADMA is seeking the services of a qualified Marketing & Education Officer - based in Singapore - to promote its services and education programme. This is a part-time contracted service and the successful party is required to work from outside premises. However, there is scope for the right person to grow the role into a permanent part time position. ASIA DIGITAL MARKETING ASSOCIATION The ADMA is seeking the services of a qualified Accountant - based in Hong Kong - to manage its accounts. This is a contracted service and the successful party is required to work from outside premises. Please email the ADMA Director for a detailed job description for any of these positions. The ADMA offers members a free job listing service for members in this eNewsletter. If you would like to advertise in the next issue, please email the ADMA Director. If you are a non-Member and would like to take advantage of this targeted means of finding employment or staff, you may do so for a fee. Rates available on inquiry. Back to Top |
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