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If you cannot see this page properly, please click here. Dear Members and friends And the Survey says: 58% of marketers in the region intend to invest more on digital marketing as a direct response to the pressures put on their budgets by the global recession. The fifth annual ADMA Digital Marketing Survey shows that although budgets are increasing as, marketers are still using a relatively limited number of online tools and techniques, ranging from banner ads to corporate Web sites, and search engine marketing. Behavioural targeting is expected by survey respondents to be one of the year's most important tools. Surprisingly, for all the hype and talk, mobile device advertising, text message promotions, widgets and gadgets and online games are considered promising but are much less frequently used. The survey conclusively shows that digital marketing is now mainstream. The vast majority of marketers and advertisers are now active online, and the overall sentiment is that digital is a solid, measureable place to invest your promotional budget in troubled economic times. There is lots of great data and useful insights in the survey, which can be downloaded here. It's the perfect resource for looking at trends, understanding the state of the art, and for preparing online marketing plans. Among the barriers to increased digital spending noted by respondents were lack of experience and understanding of the use and benefits of digital marketing, and the fact that it is not yet part of some companies' corporate culture. Of those who spend less than 10% of their budget online, 26% of these said they were not convinced of the benefits of digital marketing, and 24% said that digital marketing was not well suited to reach their target audiences. Thanks to the 345 marketers and advertisers regionwide who participated in the survey, to Aha! Research, and the Direct Marketing Association of Singapore, the Vietnam Marketing Association, the Mobile Marketing Association, Marketing-Interactive.com, the Hong Kong Direct Marketing Association, and the Hong Kong Institute of Marketing. David Ketchum Chairman  ADMA DIGITAL MARKETING YEARBOOK The ADMA is now calling for contributions to its annual Asia Pacifc Digital Marketing Yearbook - the most comprehensive set of data and insight for Asia Pacific available in one place. Stuffed with data on the Internet and user trends, the Yearbook includes perspectives on the way forward for advertisers, case studies and individual country profiles. The Yearbook has proven a valuable resource for marketers, online publishers, ad agencies and media buyers, interactive media houses, and technology solutions providers. The data we are looking for on a market-by-market basis are: We are also looking for case studies, trends and tips to include in the Yearbook. Email your research, data or case studies NOW. Your contribution to the publication will be acknowledged, and your participation will be a great way to show your company’s industry leadership. View the current Yearbook HERE. BOOK YOUR ADVERTISEMENT NOW The 2008 Yearbook has been downloaded by over 2,500 industry contacts around the world! 1,500 hard copies have been distributed at key industry events in Hong Kong, Singapore, Beijing, Shanghai and Australia as well as mailed directly to media buying and planning agencies around the region. And this doesn't include the countless copied printed out and forwarded on. 3 ways to SAVE 1. Special rates for ADMA Members 2. Package for non-ADMA members - save US$500 3. Additional discounts when you book an advert and refer others With a 12-month shelf life and continous downloads (over 100 in the past month alone), this is a cost-effective way to reach marketers around the region. Email for a copy of the Rate Card. Back to Top  SPECIAL OFFERS FROM MEDIA Media offers you FREE sign up to: Click here to sign up now. Media magazine is offering ADMA MEMBERS a 20% DISCOUNT off the subscription price for Media magazine - an essential read for the media, marketing and advertising community in Asia Pacific. Download the subscription form here. Back to Top  EIGHT CONSULTING Eight Consulting is looking to fill the following position: Digital Consulting project for Blue Chip Corporate client Skill set This role is HK based; Mandarin is always a bonus, but not a must have. Please email the ADMA Director for a detailed job description for this position. JOB SEEKERS Seasoned, Shanghai-based sales professional seeking to help a digital marketing MNC in a GM/Sales Leader capacity. Fifteen years of sales, sales leadership and business unit leadership in software, technology services and advertising along with an MBA and MA Most recent role in Shanghai was as the GM of a Fortune 1000 USA media company, where consistently exceeded sales and operational targets focusing on the MNC retail and FMCG markets here in China. Would welcome a chance to explore with you how to help your business grow in China. Well experienced sales professional - in online and offline media sales and marketing seeking new role. Experience selling advertisements and managing sales team in Asia Pacific with good connections with advertising agencies in HK and strong confidence in interpersonal communication and handling high responsibility. Please email the ADMA Director for a copy of these job seekers' CV. The ADMA offers members a free job listing service for members in this eNewsletter. If you would like to advertise in the next issue, please email the ADMA Director If you are a non-Member and would like to take advantage of this targeted means of finding employment or staff, you may do so for a fee. Rates available on inquiry. Back to Top  BECOME A QUALIFIED DIGITAL MARKETER – ENROL NOW! The next intake for the IDM Certificate and Diploma in Digital Marketing starts this April. Enrolment is now open and ADMA-members enjoy a 10% discount on the course fee. The Certificate in Digital Marketing is for marketers who implement digital campaigns and those who specialise in managing Internet, email, iTV, mobile, search and other online marketing communications. The Diploma in Digital Marketing is aimed at more senior marketers who plan, manage and resource digital marketing programmes. Both IDM qualifications are fast becoming the industry standard in best practice, with leading brands relying on the IDM to help train their digital marketers. Join the elite group of qualified digital marketers and take advantage of the IDM's thorough syllabus and carefully sequenced online coursework. At home, at work or on the go, all you need is an Internet connection to enhance your digital knowledge and skills. If your future is in marketing, digital marketing is your future – stay ahead! Please email the ADMA Education Officer if you would like to learn more about these courses. Back to Top  ADMA ANNUAL REGIONAL DIGITAL MARKETING SURVEY The results of the fifth annual industry survey conducted by the Asia Digital Marketing Association (ADMA) have been released. The results indicate that 95% of all respondents allocate budget towards digital marketing, and 58% expect to spend more as a direct response to the current global financial crisis. Well over half of the respondents employed by advertisers said their budgets increased in 2008 over 2007, and 83% expect their budgets to remain the same or increase in 2009, despite the cautious economic climate. Over two thirds of those surveyed said that their online budgets have increased over last year. Click HERE to view the results of the survey. The survey was supported by the Direct Marketing Association of Singapore, the Vietnam Marketing Association, the Mobile Marketing Association, the Hong Kong Direct Marketing Association and the Hong Kong Institute of Marketing. Back to Top |
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