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If you cannot see this page properly, please click here. Welcome to all our new members, and thanks to all who support the ADMA?s efforts. In the last year, the digital marketing world has moved along a click. Investment in digital marketing is up both in absolute terms and as a percentage of the total advertising pie. Spam and privacy concerns, while still blinking brightly on the radar screen, have dropped down from being major threats to the viability of digital marketing, to issues being addressed by a combination of technology, legislation, industry best practice and consumer education. E-mail marketing remains an effective channel, with open and click through rates higher in Asia Pacific than elsewhere in the world. Search is red hot, as was demonstrated at the recent sold-out Search Engine Marketing event held in Hong Kong with Google, MSN, Overture and consultant Profero. Although the picture is bright, there is still lots of work to be done to educate traditional marketers and agencies on digital?s place in the mix, and on the more sophisticated tools and techniques available. According to the results of the second annual Asia Digital Marketing Survey, maintaining a website and e-communications are still the two most common forms of digital marketing, although use of online advertising and online research is increasing. We look forward to the second half of 2005, which promises some large-scale workshop events and real momentum on delivering research that provides specific performance data on digital marketing in our region. Please let me know any thoughts, concerns or brilliant brainstorms! David Ketchum Chairman  ADMA WELCOMES NEW MEMBERS New Corporate Members are: Omniture and Google. New Individual Member is: Ambition For more information about our latest members, visit http://www.asiadma.com/adma/directory Omniture  Omniture, Inc. is now the leading provider of next-generation online analytics ? solutions that remove the mystery of online marketing with actionable data and analysis. The company?s award-winning technology, SiteCatalyst?, is used by 3 of the top 5 Fortune companies, more Fortune 200 companies than all other ASP analytics companies combined, and more top 300 retailers than any other analytics provider, enabling these leaders to make the most of their online marketing investments.  Google is a global technology leader focused on improving the way people connect with information. Google's innovations in web search and advertising have made its website a top Internet destination and its brand one of the most recognised in the world. Google maintains the world?s largest online index of websites and other content, and Google makes this information freely available to anyone with an Internet connection. Google?s search advertising programme, Google AdWords, is currently used by thousands of businesses worldwide to gain new customers in a cost-effective way. AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service. The program is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on. Back to Top  DATABASE & DIRECT MARKETING CONFERENCE 4-5 AUGUST 2005, SINGAPORE  Learn what makes a winner. Join industry experts and peers at this intensive and interactive 2-day conference to turn your dormant and accumulated customer data into a profit-driven and profit-driving source of customer intelligence and competitive advantage for your organisation. ADMA Members receive a 10% discount for this event. AD:TECH 05 ? SHANGHAI 15-17 NOVEMBER 2005, SHANGHAI  Looking for creative ways to drive up traffic on your Web site? How can you use the Internet to improve customer relations and develop new business? What new Internet based and wireless techniques and technologies are available to win mindshare and market share in an increasingly connected world? A conference and expo designed for marketers and agencies, the upcoming AD:TECH Shanghai focuses on providing the big picture about the market numbers, market trends and issues for interactive, integrated marketing that leverages all that technology and the internet provide. For a GREAT OPPORTUNITY to introduce your company in China, ADMA Members are offered a 5% discount on sponsorship packages PLUS a 20% discount on Full Conference Passes. Contact the ADMA for details. Visit http://www.asiadma.com/adma/EVENTS for full details of all these events. Back to Top  STATE OF THE INDUSTRY REPORT RELEASED MEDIA magazine released its Interactive Marketing Report on 20 May 2005. Within this are the findings of the ADMA Regional Digital Marketing Survey. Visit http://www.asiadma.com/adma/resources/research.asp?ResearchID=100024 for a copy of the survey results. Back to Top  Please give a warm welcome to Kay Bayliss who joins the Asia Digital Marketing Association as Director. Kay brings a wealth of marketing and organisational skills to our organisation, gained from her previous business development and management positions. She is no stranger to making an organisation such as ours run smoothly, having served as the Executive Officer of the New Zealand-Hong Kong Business Association. She is a permanent resident of Hong Kong and originally hails from Australia. Kay started on 19 May, following a handover with Sophie Lottefier, whom we wish the best of luck on her Indian adventure. Kay will be in the office every day from 8:30am to 1:00pm and all day Wednesday, and is flexible for other needs that will arise. She can be reached at director@asiadma.com and by phone at +852 2973 0222. Please don't hesitate to be in touch with ideas, questions or opportunities! Back to Top |
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