|
|
|
 |
If you cannot see this page properly, please click here. Dear Members and Friends of ADMA, The hot news is that we've just launched the 2007 Asia Digital Marketing yearbook. It's available as a free download, and you can also view a Webinar with highlights and a case study from adidas. Login details are in the Research section below. 2007 will be remembered as the year the balance tipped. For the first time, Asia Pacific takes the global lead on some key aspects of the digital marketing mix. The passing of the torch is not just about Web and mobile usage – the region is also at the leading edge of many technologies and marketing techniques, with creative work on par the world's best. In past years, Asia Pacific often had to look West to find best practice and fresh ideas. Now the level of the bar internationally is being set in the region. The Yearbook, compiled from government, industry, company and research data, is the most comprehensive single source available. Contributors to the Yearbook, which was edited by senior journalist Rachel Oliver, include admango, Credit Suisse, Hitwise, Interactive Advertising Bureau (IAB), Microsoft Digital Advertising Solutions, Nielsen//NetRatings, OgilvyOne Worldwide, Synovate, Tribal DDB, Yahoo! and ZUJI.com. Thanks to all contributors and hope you find it relevant and useful, and pass it on to your fellow marketers and advertisers. Cheers, David Ketchum Chairman  ADMA WELCOMES 8 NEW MEMBERS The latest new CORPORATE MEMBER is: Hatchette Filipacchi Asia Pacific  Headquartered in Hong Kong with a regional office, HFM publishes 33 magazines and 12 local Web sites in 7 markets in the region. With a localised expertise developed over the last 18 years, HFM is the only consumer magazine publisher owning a global network of resources and cross-media strength in Asia Pacific. Our latest new INDIVIDUAL MEMBERS are: For more information about our latest members, visit the ADMA Online Members Directory. Back to Top  The ADMA is ORGANISING the following events: ANNUAL DIGITAL MARKETING CONFERENCE 21 or 22 November 2007 (tbc) - Venue tbc, Hong Kong If you are interested in being a sponsor for our signuature event, please email the ADMA Director. We are looking for sponsorship at the following levels: KEYNOTE SPEAKER SERIES This is a new initiative from the ADMA - but we need your help. If you have, or know of, senior people in the industry coming through Hong Kong, please let us know. We plan to hold ad hoc lunches with keynote speakers from the industry but can only do so if we know who is available. Email the ADMA Director when you hear of suitable candidates. Please check the ADMA Web site for the draft schedule of ALL ADMA events planned for 2007. The ADMA is a SUPPORTING ORGANISATION / ENDORSER for the following events: SMART MARKETING 2-3 July 2007 - Seoul, Korea In today's ever-competitive market environment, marketing is under immense pressure to ensure that each won or dollar is put to its optimal usage. With the proliferation of digital channels such as web and mobile, it is no longer prudent or possible to rely on instinct to allocate marketing budgets. There is a critical need to adopt marketing productivity benchmarks and develop New Generation Marketing channels to ascertain the best strategy is utilised to bring in the highest return of investment in marketing. This two-day conference will provide you with strong understanding of the essential trends, tools and strategies for the best marketing campaigns. This uniquely designed marcus evans 'Smart Marketing' aims to bring down your biggest barriers to success by revealing challenges with marketing ROI, creating forward progress with the digital marketing, and exposing future-oriented marketing strategies. The event will cover comprehensive topics ranging from implementation of effective smart marketing strategies and enterprise-wide digital marketing. ADMA Members receive a 10% DISCOUNT for this event. ASIA WEB 2.0 CONFERENCE 11 July 2007 - Hong Kong Convention & Exhibition Centre, Hong Kong 13 November 2007 - Suntec International Convention & Exhibition Centre, Singapore The Asia Web 2.0 Conference is an industry event focused on the latest Internet innovations - the services, applications, businesses, and models that are redefining the way companies do business and how people live in the future. The conference will discuss the most important issues and strategies driving the Internet economy and explore what we might expect in the coming years. This event is FREE. ASIA INTERACTIVE AWARDS 2007 - GALA DINNER 12 July 2007 - The Pavilion, Singapore The objective of the Asia Interactive Awards is to encourage good work by designers and online professionals and reward courageous clients. The awards will also play a role in helping develop the use of the new technology in advertising, promotion, brand building and consumer relationships. Come to the Gala Dinner and find out who the winners are! THE FUTURE OF PRINT PUBLISHING IN THE DIGITAL AGE 16 July 2007 - Cliftons, Quarry Bay, Hong Kong This presentation examines current marketing and media trends, as well as challenges impacting the environment within which newspapers are read and used as an advertising medium. It advances a new measurement of "total audience readership", combining the more traditional print readership with the increasingly important component of online readership. This is a joint event by The Society of Publishers in Asia (SOPA), The Nielsen Company and Scarborough Research. ADMA Members receive a SPECIAL RATE OF HK$160 for this event. MARKETING TO YOUTH - WHAT MAKES THEM "CLICK" 13-14 August 2007 - Meritus Mandarin, Singapore 16-17 August 2007 - InterContinental Grand Stanford, Hong Kong This two-day 'Marketing to Youth: What makes them CLICK' conference helps you to talk the youth lingo and walk the youth strut by gathering über cool industry leaders to share marketing strategies that have successfully Penetrated and Captured the youth scene. Get first hand tips on how successful brands like Nokia, McDonald's, Absolute Vodka, Nike, Visvim and Animax infiltrated the youth network and rose to their status. This event is unique in its participative and learning environment through sharing of in depth experiences and practical tips. There will also be dynamic interactive activities like games and videos infused into the sessions to challenge minds, boost enthusiasm and heighten the Fun factor! ADMA Members receive a 10% DISCOUNT for this event. HONG KONG ICT AWARDS 2007: BEST UBIQUITOUS NETWORKING AWARD 23 August 2007 - DEADLINE FOR ENTRIES Hong Kong The Hong Kong ICT Awards were established in 2006 as a collaborative effort among industry support organisations, ICT professional bodies, academia and the Government to establish a large scale and internationally recognised branding of ICT awards of Hong Kong. The objectives of the Awards are: Why do you care? - Brand New Stream Calling for Entries: Digital Media Marketing Campaign How to Participate? - Download and Submit the Application Form from the official Web site TODAY! INTERNET MARKETING 27-28 August 2007 - Shanghai, China Internet Marketing is currently experiencing massive growth and moving away from basic text to win campaign to becoming a hugely important branding tool. The advancements in Internet technology allow for far more interaction on a highly personal level with your target audience. Staying ahead of the game in the Internet arena is imperative to achieving your marketing potential. Companies employing Internet marketing campaigns are actively working to ensure their customers are getting the best and most relevant information that they need to make purchases. Those not running Internet marketing campaign need to be deciding now how to use this channel to ensure they maintain their market position. Internet Marketing is a 2-day conference that brings together all parts of the leading pioneers in the industry to demonstrate the most creative and cost-effective practice for targeting customers across all Internet channels. ADMA Members receive a 10% DISCOUNT for this event. MARKETING TO WOMEN 28-29 August 2007 - JW Marriott Hotel, Kuala Lumpur, Malaysia Women today account for up to 80% of all consumer purchases. With women becoming more educated and financially independent, and has the purchasing power, you cannot afford to ignore this growing sector of the market in your marketing strategies. Find out what motivates and drives the women of today to spend and how to appeal to this segment of the target including ways to enhance your brand value to this important group of customer. ADMA Members receive a 10% DISCOUNT to this event. ASIAN MARKETING EFFECTIVENESS AWARDS - PRESENTATION DINNER 12 September 2007 - JW Marriott Hotel, Singapore The Asian Marketing Effectiveness Awards are the only regional awards to recognise marketing campaigns that show real results. The awards cover 17 categories across all marketing disciplines, including advertising, direct marketing, product design, sales promotion, event marketing, to name but a few. They are designed to set the standard for effective marketing within the region, and aim to uncover the campaigns that show results through innovative spirit, and combining creativity with effectiveness and transforming businesses by building world class brands. Bronze, silver and gold winners are unveiled with great anticipation at the awards presentation, culminating in the highest accolade, the Platinum award, being presented to the campaign that most effectively demonstrates a dramatically improved business performance. STRATEGIC PUBLIC RELATIONS '07 CONFERENCE & WORKSHOP 12-14 September 2007 - Orchard Hotel, Singapore 17-19 September 2007 - Park Lane Hotel, Hong Kong With the most renowned industry bigwigs like Unilever, HSBC, BASF, CNBC, SMRT and Vocus, all set to share their winning approaches in business communications, along with the most credible big names in Public Relations: Edelman, Weber Shandwick, Fleishman-Hillard, Ketchum, Ogilvy PR and Text 100, this 3-DAY event gives you the advantage to fine tune the Asian PR, develop communication messages that breathe corporate culture, equate results in top management’s language and assess the impact and implications of digital revolution in Public Relations. ADMA Members receive a 10% DISCOUNT for this event. CHINA YOUTH BRANDING & MARKETING SUMMIT 13-14 September 2007 - Shanghai, China The Youth market is growing rapidly in Mainland China and this two day conference covering "Youth Related Marketing", "Kid Power", "Brand Protection and Anti-Counterfeiting", "Breaking the Youth Psyche" and "Media & Technology Vehicles" will be a wonderful stage for vendor and end-user companies to discuss new marketing strategies for strengthening their brand and market share in China. INTEGRATED MARKETING COMMUNICATIONS CONFERENCE & WORKSHOP 19-21 September 2007 - The Park Lane Hotel, Hong Kong 24-26 September 2007 - Orchard Hotel, Singapore This 3-Day event will help you deal with the challenges brought upon by New Media and Web 2.0. A bevy of New Media industry players will share practical tips on how you can deliver a consistent message to your valued customers and hop onto the New Media bandwagon for optimum marketing results! Come develop a better understanding of how and when to best apply 'new media' processes of digital marketing in your overall marketing strategy. Hear how leading brands like Motorola, ABS Bank, Readers Digest, South China Morning Post, Toys 'R' Us, Shell, National Geographic Channel, Forbes.com, Yahoo! and Janssen-Cilag, Johnson & Johnson, etc. adopt powerful strategies to keep customers coming back! With their guidance and high impact techniques, the future demands plaguing your industry you’ll never fear. ADMA Members receive a 10% DISCOUNT for this event. YOUTH MARKETING FORUM ASIA 2007 25-26 September 2007 - Rasa Sentosa Resort, Singapore Asia's BIGGEST annual must-attend event for youth marketers is back! Researched and organised by MTV Networks and Kid Power Xchange, the 4th YOUTH MARKETING FORUM ASIA brings together the movers and shakers of Asia's youth marketing space. This year’s event leverages on the expertise of youth marketing powerhouses like Nokia-Siemens Networks, NBA Asia, McDonald's, Quiksilver, EA Games and more! Engage the 4 passion points that drive youth culture – technology, music, sports & fashion – to uncover both insight AND foresight. Brainstorm and network with your peers from the widest range of industries and countries in the region to unearth the most creative solutions to your challenges. ADMA Members receive a 10% DISCOUNT for this event. ad:tech BEIJING 16-17 October 2007 - China World Hotel, Beijing, China In 2007, ad:tech Beijing will launch and become the annual event in China for digital marketers that you won't want to miss. ad:tech Beijing will offer new and improved conference programs with key players from China and worldwide, plus more exhibitors and parties to allow you to engage with your peers on a professional and social level. With over 130 million Internet users, China has quickly become one of the biggest Internet markets in the world. The unlimited local and international marketers, agents, gamers and technologists are all wanting a share of Web 2.0. ad:tech Beijing will be the perfect venue for you to learn more about the Chinese market and global trends, meet your contemporaries and bring your business to the next great success. Connect with the industry participants who encompass the true spirit of interactive marketing. Join us in a jammed-packed, 2-day event of intellect, innovation and fun! MOBILITY WORLD CONGRESS 4-6 December 2007 - Hong Kong Convention & Exhibition Centre, Hong Kong With the big mobile and wireless events in Europe and the US having passed, it is time to set your sights on the biggest international event in Asia dedicated to the wireless industry. The mobile and wireless industry is global and the Mobility World Congress & Exhibition (MWCE) in Hong Kong allows you to target the fastest growing and already the largest wireless market ensuring your company has true global reach. MWCE is an inclusive event welcoming all technologies that make up the communications ecosystem. This is further demonstrated with the wide industry support the event has with its supporting associations, publications and online media. And if the weather in Hong Kong in December is not enough to convince you, we have detailed numerous other reasons why Hong Kong is the only destination for an event of this scope and scale in Asia. ADMA Members receive a 15% DISCOUNT for this event. Visit the Events section of the ADMA Web site for full details of all these events. Back to Top  In keeping with its practice of providing information on digital marketing, the ADMA has produced its inaugural Digital Marketing Yearbook - the most comprehensive set of data and insight for Asia Pacific available in one place. The Digital Marketing Yearbook is a first edition effort to build the definitive sourcebook for marketers, advertisers, media buyers, technology providers and publishers and covers the region - from India to Indonesia and New Zealand to Japan. The ADMA launched the Yearbook via an online Webinar on Wednesday, 6 June 2007. Please email the ADMA Director if you would like to watch the Webinar. The ADMA would like to thank Premiere Global Services for sponosring the Webinar Download a PDF version of the Digital Marketing Yearbook. Hard copies are available on request by email to the ADMA Director. Back to Top  ANTI-SPAM LEGISLATION INTRODUCED IN HONG KONG Hong Kong has sophisticated telecommunications facilities, enormous capacity for external communications, high penetration rates for personal computers, Internet, and mobile services, and is an externally oriented economy. All these factors have made Hong Kong vulnerable to spam. To help counter this vulnerability, the HKSAR Government enacted the Unsolicited Electronic Messages Ordinance (the Ordinance) which came into force on 1 June 2007. OFTA and the Hong Kong Police are responsible for enforcing the Ordinance. The ADMA was heavily involved in the consultation process for this landmark piece of legislation and we thank all those who assisted in the Government lobbying effort. The Unsolicited Electronic Messages Regulation, which was gazetted on 8 June 2007, can be downloaded from the Web site of the Communications and Technology Branch of the Commerce, Industry and Technology Bureau via the links below: A helpful guide for consumers can be downloaded from the OFTA Web site. Back to Top  As noted above, Hong Kong has introduced anti-spam legislation. Board Level Member, Epsilon International, compares it to that of the USA. RECOMMENDATIONS TO HELP MARKETERS COMPLY WITH HONG KONG’S NEW EMAIL REGULATIONS by Epsilon International Let us compare Hong Kong's Unsolicited Messages Ordinance and Regulation to the United States' CAN-SPAM Act, which contains many similar provisions. While important distinctions exist, marketers that are compliant with CAN-SPAM requirements may already have practices in place to address some of Hong Kong's new requirements, including: Among the requirements in Hong Kong, the following are unique to Hong Kong: "It is absolutely essential that email marketers with operations or customers in Hong Kong familiarise themselves with and comply with this legislation," says Dominic Powers, Senior Vice President, Asia Pacific of Epsilon International. "We fully support this and all efforts to distinguish reputable, responsible email marketers from others, and we expect that Epsilon International clients and other marketers that follow recommended best practices are already substantially compliant with these new regulations." Back to Top  FORBES.COM Forbes.com is looking for a Regional Sales Manager to manage individual accounts and territory with a goal of both short-term sales success and long-term profitability. This person will work closely with print sales team in Japan to promote cross-platform sales efforts. This role is based in Tokyo, Japan. THE HYPERFACTORY The Hyperfactory is looking for a Junior Account Manager. The Hyperfactory is a global full-service mobile marketing, ideas and media agency. Working with some of the world's most notable brands their campaigns are innovative and award-winning. Their very clear strategy for the future requires growing the already impressive global account management team. Please email the ADMA Director for a detailed job description for either of these positions. JOB SEEKERS An experienced online marketer with six years experience in Asia is on the hunt for fresh interactive challenges. Over the past year, he has worked in a lead role developing a US-based online agency's Asia Pacific sales team and landing office in Hong Kong. Prior, he founded and managed a Hong Kong based online marketing agency for three years until its acquisition, developing high end Web sites and viral marketing campaigns for numerous multinational clients. Additionally, he has extensive videogame experience, having successfully launched a Western massively multiplayer online game throughout Asia in five languages with multi-regional, lingual, and payment method billing system. He is seeking regional roles in account, product, and campaign development. Female, 29, English Native with right to work in Hong Kong (sponsorship not required) Seeking temporary work over summer period. 10 Years Marketing, Advertising & Business Development experience - 2 years in Hong Kong. Extensive experience in event management, publications, marketing, PR, (all medias Print, Radio, TV) Client Management, Business Development etc. Has experience working for small start ups and MNC, FMCG. Past companies inc. Corporate Services, Advertising, Events, Sporting Events. Happy to muck in and work at any level required. Available immediately. Please email the ADMA Director for a copy of these job seekers' CV. Back to Top  The ADMA is currently conducting its fourth annual Regional Digital Marketing Survey in conjunction with Digital Media magazine. The survey is supported by the Hong Kong Institute of Marketing, the Hong Kong Direct Marketing Association, The Association of Accredited Advertising Agencies of Hong Kong and the The International Association of Advertisers - Hong Kong Chapter. Last year, the survey revealed that both large and small companies are increasing their investment in digital marketing. 30% of respondents said they will spend more than 15% of their marketing budget on digital marketing. This represents an increase of 44% over 2004. Two thirds of those surveyed said that their online budgets have increased over last year, with 28% indicating they will spend between US$50,000 to US$1 million online in 2006, and a further 16% saying they will invest more than US$1 million. Please add your voice to the results and participate this year. Click HERE to link directly to the survey questionnaire. Back to Top |
| Board Member Companies | ||
 |
 |
|
| Copyright © Asia Digital Marketing Association 2006 Disclaimer |
Site Design by Orbit Media |
|
