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If you cannot see this page properly, please click here. Dear Members and friends of ADMA As our illustrious Chairman is on leave, I've been tasked with writing the introductory message this quarter. This year's Asia Pacific Digital Marketing Yearbook is now available. As you may remember from 2007, the Yearbook is packed with statistics, insights and case studies about the use of the Internet for marketing around the region. Visit the mini site to download it. In the first hour of the press release going out we had almost 100 downloads! Keep visiting as we'll be adding other resources to the site. I'd like to offer a specal "thank you" to all our advertisers and contributors for making this year's edition possible. Furthermore, we are now offering an online qualification in digital marketing. Partnering with The IDM out of the UK, you may now enrol in a Certificate or a Diploma in Digital Marketing. A press release will be sent out soon with more details, but if you are interested, email the ADMA Education Officer for more details. We have a couple of events coming up - behavioural targeting in September and our annual conference on 16 October in Hong Kong. We are looking for speakers and sponsors for our keynote event for the year. As always, do email me with any suggestions and comments. Have a great summer! Kay Bayliss Director  ADMA WELCOMES 14 NEW MEMBERS The ADMA is pleased to announce a new BOARD LEVEL MEMBER - Turner Entertainment Networks.  Turner Entertainment Networks Asia, Inc. (TENA) is the entertainment arm of Turner Broadcasting System Asia Pacific, Inc., a wholly-owned subsidiary of Turner Broadcasting System. Established in 1994, TENA distributes Cartoon Network, Turner Classic Movies, POGO and Boomerang as well as interactive entertainment content in the Asia Pacific region. With these established entertainment brands, Turner continues to be a leader in the Asian television marketplace. TBS Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry. We look forward to developing our relationship with Turner Entertainment Networks. The latest new CORPORATE MEMBERS are: Adobe Systems Hong Kong  Adobe revolutionises how the world engages with ideas and information. With a reputation for excellence and a portfolio of many of the most respected and recognisable software brands, Adobe is one of the world’s largest and most diversified software companies. BBC Worldwide / BBC.com  BBC.com is the online expression of the BBC outside of the UK, offering authoritative breaking news, business, sports, weather, lifestyle and featured content. BBC.com is run by BBC Worldwide, the commercial arm of the British Broadcasting Corporation. The BBC Web site is one of the most respected brands on the Internet and provides for a global audience on the Web used by over 30 million unique users outside the UK every month. In November 2007, BBC Worldwide introduced advertising on the site outside the UK, offering advertisers a direct opportunity to reach this audience. BBC.com has been developed in order to generate revenue for the BBC from the non-UK, non-license paying traffic to its web properties. Edipresse  Edipresse is an international media group. Headquartered in Lausanne Switzerland, Edipresse's main activities are newspaper and magazine publishing and digital media. With over 200 magazines, dailies and Web sites published in Europe and in Asia (China - Hong Kong and Macao - Singapore, the Philippines, Malaysia and Thailand), Edipresse is an international group with more than half of its employees working outside of Switzerland. eyeblaster  Eyeblaster gives you the power to create, manage and measure your most creative and effective campaigns. We support you with transparency, relevance and ROI. Seamless integration, powerful rich media capabilities, one-stop planning and buying, revolutionary analytics and metrics are all at your fingertips. All in one place. NetBooster Asia  Specialising in Search Marketing and qualified traffic generation since 1998, NetBooster provides its customers with proficiency and expertise in all Search Marketing aspects: Search engine optimisation, sponsored links management, paid inclusion and pay per click traffic, consultancy and advice on creating and implementing online marketing strategies. Responsys Asia  Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Time and Fortune  TIME reaches over 1.1 million readers in Asia who are well educated, well traveled, tech savvy, affluent and influential in setting the agenda for the region’s future development. In the most dynamic markets of Asia, TIME reaches the men and women who sway opinions, control business and lead the consumer trends that others follow. Our latest new INDIVIDUAL MEMBERS are: For more information about all ADMA members, visit the ADMA Online Members Directory. Back to Top  MARK YOUR DIARY for the following events:  ADMA SEMINAR Behavioural Targeting 4 dates - 4 cities Attend this event at the start of September in four (4) cities for a practical insight into behavioural targeting. The event will be an afternoon seminar followed by networking drinks sponsored by:  Full details will be emailed to you soon. ADMA ANNUAL DIGITAL MARKETING CONFERENCE 16 October 2008 Cyberport, Hong Kong If you have suggestions for topics or speakers, please email the ADMA Director. If you are interested in being a sponsor for our signature event, please email the ADMA Director. We are looking for sponsorship at the following levels: We are considering having Exhibition Tables this year. If you are interested in this, please email the ADMA Director. Full details to be released soon - please keep checking the ADMA Web site for updates. Visit the Events section of the ADMA Web site for full details of all upcoming events. Back to Top  ADMA ASIA PACIFIC DIGITAL MARKETING YEARBOOK The Asia Digital Marketing Association's annual Asia Pacific Digital Marketing Yearbook is now available. Packed with data, research and case studies, the Digital Marketing Yearbook is a much-used and well-received reference for anyone involved with or interested in Asia-Pacific's e-commerce and online advertising industries. It will be delivered free to media agency planners and buyers, marketing industry contacts and all of our members this month. The digital edition is available for download from the dedicated mini site in pdf format. You need to register first so that we can get some first hand statistics of where the Yearbook ends up, but then you can come back as often as you like! Keep visiting as we shall be adding some extra resources to the site. Display advertising space was available for the first time this year. If you are interested in advertising in next year's edition, email the ADMA Director and secure your position for a special advanced booking rate. ADMA ANNUAL REGIONAL DIGITAL MARKETING SURVEY Our fifth annual survey of digital marketers will be taking place during August. Please do participate in the survey when it hits you Inbox. Back to Top  ONLINE QUALIFICATION IN DIGITAL MARKETING Marketing has changed for good. Digital media, such as the internet, email, mobile, digital TV and radio, now play a vital role in both standalone marketing initiatives and as key components within integrated, multi-channel programmes. No marketing budget, plan, campaign or strategy is complete without a digital component. Every marketer must understand what is possible, achievable, affordable and effective through digital media and channels. Whether you call it digital marketing, Internet marketing, online marketing or even e-marketing, the demand for knowledge, skills and a professional qualification in this new discipline is enormous. Those marketers who have it will find themselves in great demand; those who don't will be forever playing catch-up. The ADMA is pleased to announce a new partnership - with The IDM - to offer a Certificate and a Diploma in Digital Marketing. The Certificate in Digital Marketing is aimed at marketers who implement digital campaigns and those who specialise in managing internet, email, iTV, mobile, search and other online marketing communications. The Diploma in Digital Marketing is aimed at more senior marketers who plan, manage and resource digital marketing programmes. Please email the ADMA Education Officer if you would like to learn more about these courses. Back to Top  HONG KONG TDC BUSINESS INFOCENTRE The TDC Business InfoCentre, located in the Hong Kong Convention & Exhibition Centre extension, is a great resource for SMEs. It provides qulity business information services to Hong Kong companies. To serve specific needs of users, the InfoCentre is equipped with various resources and divided into different sections: Best of all, this resource is FREE. Visit the InfoCentre Web site for full details of all that the centre offers. DISCOUNTED EVENTS FOR ADMA MEMBERS Did you realise that ADMA members receive a discount (usually 10%) for many of the events that the ADMA supports around the region? Visit the Special Offers section of the ADMA Web site to see what events have discounted fees. Back to Top  Google has a number of vacancies for those with a variety of interesting backgrounds specifically in sales, account management, and advertising in their Singapore office. THE HYPERFACTORY The Hyperfactory is looking to recruit a senior account manager based in Hong Kong to manage and grow key accounts across Asia. The role involves: The person should have: ASIA DIGITAL MARKETING ASSOCIATION The ADMA is seeking the services of a qualified Marketing & Education Officer - based in Singapore - to promote its services and education programme. This is a part-time contracted service and the successful party is required to work from outside premises. However, there is scope for the right person to grow the role into a permanent part time position. Please email the ADMA Director for a detailed job description for any of these positions. JOB SEEKER With nine years experience in digital media strategy, advertising, and editorial I have a deep understanding of the space and a passion for it! I resigned from running Asia Pacific advertising Operations for one of the world's largest media owners where I was responsible for managing projects for advertising sales and marketing teams throughout my tenure ensuring a steady year on year growth in advertising sales in the double digits. Previously I managed editorial content and production at several publishers. I am looking for a new challenge with a media owner, agency, advertiser, etc. where I can focus on strategy/marketing. No Hong Kong work visa required. Please email the ADMA Director for a copy of this job seeker's CV. The ADMA offers members a free job listing service for members in this eNewsletter. If you would like to advertise in the next issue, please email the ADMA Director. If you are a non-Member and would like to take advantage of this targeted means of finding employment or staff, you may do so for a fee. Rates available on inquiry. Back to Top |
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