|
|
|
 |
If you cannot see this page properly, please click here. Dear Members and Friends ad:tech in Singapore was a success. Despite the constant talk about the state of the economy, lots of fresh thinking about engaging consumers online bubbled up, and there was a strong turnout of speakers and participants. The third annual ADMA Asia Pacific Digital Marketing Yearbook launched at the event got a very positive reaction. Designed for marketers, advertisers, media buyers and anyone looking to leverage the power of digital media in the region, the Yearbook covers demographics, user behaviour, online advertising, mobile, online gaming, e-commerce, and includes case studies of some of the most innovative work being done today. You can download the Yearbook at www.asiadigitalmarketingyearbook.com. Our heads are still bouncing around from the effort of pulling together 84 pages of data and insights in a clear and logical way. Out of all the facts and figures about online marketing in Asia Pacific, one particular observation jumps out. There is a mis-match between the online media people in Asia Pacific are consuming, and the tools advertisers are using to reach them. Internet users are adopting new media faster than most of the advertisers who are trying to reach them. Social media is a good example. More than 450 million consumers across the region participate in social media and Facebook's Asia Pacific visitors to the site jumped 458% between mid-2007 and mid-2008. 48% of all South Koreans have a Cyworld account, and the site has slightly fewer than 18 million users, of whom 30% are in their 20s. China's 51.com has 14 million average weekly unique browsers, and 150 million Qzone users actively update their accounts at least once a month. In the Philippines more than 74% of the online population participates in social networking; Friendster has 10.7 million subscribers and Facebook has more than 1 million. And yet, when you look at the most frequently used online advertising tools and platforms, corporate web sites, rich media, banner ads, pop up ads, sponsored content, email and search continue to command the lion's share of online advertising dollars. For all their popularity with consumers, participation on Twitter, Facebook Friendster, Bebo, MySpace, LinkedIn and their Asia Pacific cousins does not yet prominently figure in advertisers' plans. It's time for marketers to fish where the fish are! David Ketchum Chairman  ADMA WELCOMES 14 NEW MEMBERS The latest new CORPORATE MEMBERS are: DraftFCB China  DraftFCB is a full marketing communication agency designed to build our clients' businesses by focusing on consumer behaviour. And coming up with ideas that drive that behavior in the most creative ways. Our objective is simple. To offer total integration that is effective and efficient and optimises consumer behavioural insights to drive results. It's about understanding the most optimal way of connecting with the consumer at the right time, in the right place with the most compelling message. Ultimately we are an organisation where creativity supersedes everything but accountability. Grif.Inter@ctive  Working in the field of interactive communication, in the sector of "new media", merging experience and professional competence in a motivated and dynamic working group, Grif.Inter@ctive is present in the main European countries (Italy, UK, Spain, Germany, Austria) and worldwide (USA, South America and India). Grif.Inter@ctive is one of the main protagonists (on a European level) in the sector of added value services shown on the Internet channel and Mobile Telephony. NDS Asia Pacific  NDS Group is a private company owned by the Permira Funds and News Corporation. It creates proven technologies that allow pay-TV operators to generate revenues by securely delivering digital content to TVs, set-top boxes (STBs), digital video recorders (DVRs), PCs, portable media players (PMPs), removable media, and other mobile devices. NDS offers a full range of open end-to-end solutions for pay-TV operators providing services over one network, as well as solutions for convergence—delivery of broadcast, on-demand and Internet content using multiple platforms to multiple devices—enabling content to be enjoyed anywhere, anytime on any device. SingTel  inSing.com is brought to you by SingTel Digital Media, a wholly owned subsidiary of SingTel - Asia's leading communications group. STDM was created with a vision to build a Singapore lifestyle web destination that gives consumers rich and up-to-date content on a daily basis, allowing them to make informed decisions for their everyday needs. Available on both online and mobile platforms, inSing is a one-stop destination that provides all the essential day-to-day information as well as comprehensive up-to-date coverage on local, international and entertainment news, events listings, food reviews and shopping deals. The Upper Storey  There are no boundaries that The Upper Storey won't push. No answer we won't question. As a digital marketing agency working with the biggest global brands, we're dedicated to challenging perceptions. Even showing up in the most unexpected of places. So step right up and enter our world. Wunderman  We're response-driven marketers who create customer conversations that build brands and generate sales - anywhere. Wunderman is the original architect of response-driven marketing, an estimated trillion dollar global industry. Today, with 50+ years of innovation, creativity and insight Wunderman stands as the first name in advertising that delivers measurable results. Throughout our network of 120+ offices in 50+ countries and 15+ specialsed companies, Wunderman speaks the customer's language - whatever the dialect - at the right time, creating profitable conversations that build brands and generate sales. Our latest new INDIVIDUAL MEMBERS are: For more information about all ADMA members, visit the ADMA Online Members Directory. Back to Top  MARK YOUR DIARY for the following event:  KEYNOTE SPEAKER SERIES Nick Wrenn, President of Digital Services, CNN International Monday, 1 September 2009 tbc, Hong Kong Registration - 8.00am Breakfast Address - 8.30am - 9.30am The ADMA is pleased to present the second in our Keynote Speaker Series with Nick Wrenn of CNN International who is passing through Hong Kong on his way to ad:tech Tokyo. Apologies to members and friends outside Hong Kong, but the speaker is only visiting Hong Kong and Japan. Full details will be emailed soon. Visit the Events section of the ADMA Web site for full details of all upcoming events. Back to Top  JOB MATCHING SERVICE The ADMA is pleased to announce a new initiative - a job matching service. Going out to our targeted database every 6 weeks, this email provides a new way to recruit staff and also lists candidates in the marketplace with digital experience. This service is FREE for ADMA members wishing to list vacancies. Please email the ADMA Director for full details on how to take advantage of this service. NB: the next one is due to be emailed during the week of 13 July 2009 Back to Top |
| Board Member Companies | ||
 |
 |
|
| Copyright © Asia Digital Marketing Association 2006 Disclaimer |
Site Design by Orbit Media |
|
