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If you cannot see this page properly, please click here. Dear Members and friends The 2010 Asia Digital Marketing Yearbook is out now! One of the benefits of membership is that you get a copy of the 80-page yearbook, stuffed with data, insights and case studies on what's happening online in Asia Pacific. If you are not a member, join now to get a copy and participate in all the other benefits of being part of the ADMA. You can also download a free PDF version of the Yearbook at www.asiadigitalmarketingyearbook.com. Digital marketing in Asia Pacific in 2010 offers an almost infinite combination of ways to engage customers, participate in their communities, sell them products and services, and build brands and corporate reputations. Content can be highly personalised, relevant and localised deeply to take into account factors such as language, location, time of day, past behaviour and stated preferences. The range of available media is staggering, value-priced, and offers exceptional targeting. And this year the true "internet experience in the palm of your hand" is now available in many urban centres across the region, thanks to the spread of smartphones, 3G networks, and the applications that run on them. Here's a taste of what’s going on in our region; here's a look at some of the trends -- and of course there is much more detail in each of the country sections of the Yearbook. Online advertising spending has rebounded, following recovery from the recession, and continues to grow. However, there is no consistent pattern across the region. In 2009, Japan's online ad revenue grew just 1.2% over 2008, but hit a milestone: more money was spent on online media than on newspaper advertising for the first time. In China in 2009, 16.69% of all ad spend was online. Contrast this statistic with the Philippines, where just 1% of total advertising expenditure is online and SMS reigns supreme. For reference, Singapore's percentage of online spending stands at approximately 6%. Our hope is that the Yearbook helps you with insights beyond the facts and figures that make you better equipped to make the most of your company’s digital potential. David Ketchum Chairman  THE ADMA WELCOMES 7 NEW MEMBERS The latest new CORPORATE MEMBERS are: Experian Hong Kong  Experian is a global leader in providing information, analytical and marketing services to organisations and consumers to help them manage the risk and reward in making everyday commercial and financial decisions. They provide a range of products and services covering areas such as credit risk and fraud management and decision analytics, bureau expertise in consumer and business information and customer-centric marketing. FT.com  The Financial Times, one of the world's leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing essential news, comment, data and analysis for the global business community, the newspaper has a daily circulation of 391,865, while FT.com has over 2 million registered users and 126,281 digital subscribers. The FT family of companies also includes fund management information provider Money-Media. Vocational Training Council  Established in 1982, the Vocational Training Council (VTC) is the largest vocational education, training and professional development group in Hong Kong. VTC provides valuable credentials for some 190 000 students each year through a full range of pre-employment and in-service programmes with internationally recognised qualifications. Our latest new INDIVIDUAL MEMBERS are: For more information about all ADMA members, visit the ADMA Online Members Directory. Back to Top  MARK YOUR DIARY for the following event:  The ADMA is pleased to present our first event for 2010. MANAGING YOUR BRAND ONLINE Hong Kong - Monday, 16 August 2010 Singapore - Thursday, 19 August 2010 Registration - 2.30 pm Seminar (including coffee networking break) - 3.00-6.00 pm Learn how you can control the way people see your brand online. Full details will be emailed tomorrow. Visit the Events section of the ADMA website for full details of all upcoming events. Back to Top  ADMA ASIA PACIFIC DIGITAL MARKETING YEARBOOK The Asia Digital Marketing Association's annual Asia Pacific Digital Marketing Yearbook is now available. Packed with data, research and case studies, the Yearbook is a much-used and well-received reference for anyone involved with or interested in Asia-Pacific's e-commerce and online advertising industries. Delivered free to media agency planners and buyers, marketing industry contacts and all of our members, the digital edition is available for free download from the dedicated mini site in pdf format. You need to register first so that we can get some first hand statistics of where the Yearbook ends up, but then you can come back as often as you like! Keep visiting as we shall be adding some extra resources to the site. BOOK YOUR ADVERTISEMENT NOW AND GET AN EARLY BIRD DISCOUNT. The sale of display advertising covers the costs of publishing the Yearbook and is how we are able to keep it a free resource. If you are interested in advertising in next year's edition, email the ADMA for a copy of the Rate Card to secure your position at a special advanced booking rate. Back to Top  SPECIAL OFFER FOR ADMA MEMBERS Ready Flowers delivers flowers and gifts internationally. Ready Flowers is offering members of the ADMA a 15% discount on all products across its range which can be delivered across the globe. Go to www.readyflowers.com to view the wide selection of beautiful flowers and gift baskets. When asked "Do you have a promotion code?" just enter code (email the ADMA for the code) and your discount will automatically be added. Ready Flowers........ the quickest way to show you care. Back to Top  JOB MATCHING SERVICE Going out as a standalone email to our targeted database every 6 weeks, this service provides a way to recruit staff and also lists candidates in the marketplace with digital experience. This service is FREE for ADMA members wishing to list vacancies. Non-members may list for a fee. Please email the ADMA for full details on how to take advantage of this service. JOB VACANCIES ASIA DIGITAL MARKETING ASSOCIATION The ADMA is seeking the services of a qualified Marketing & Education Officer - based in Singapore - to promote its education programme. This is a part-time contracted service and the successful party is required to work from home. However, there is scope for the right person to grow the role into a permanent part time position. Please email the ADMA for a detailed job description for this position. KATALYST M Katalyst M is currently seeking a Campaign Specialist, a role that is critical component of their overall services delivery of smart targeted marketing. [quote JMV 10-011] Katalyst M is currently seeking a Senior Technology Instigator, a role that is the driving force for the technology solutions supporting their smart lifecycle marketing solutions. [quote JMV 10-012] Please email the ADMA for a detailed job description for these positions. JOB SEEKERS Executive with a best in-class MBA and over 6 years of marketing experience in diverse functions and industries keen to acquire a marketing/business development role in digital marketing. [quote JMC 10-005] Please email the ADMA for a copy of this job seeker's CV. Back to Top |
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