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If you cannot see this page properly, please click here. Members and friends of ADMA: As we pass the halfway mark for 2003 and the region wide "SARS slowdown" lifts, the ADMA has picked up some strong momentum. Here are some highlights: ADMA's Taiwan branch is now active with projects in progress for research and events; ADMA issued guidelines for digital marketing formats, which received wide interest and support from advertisers, agencies, online properties and media; Spam is clearly one of the hottest topics and greatest perils to our industry at the moment. In addition to hosting a seminar on the issue in Singapore in June, ADMA is also actively participating in a anti-spam coalition of Hong Kong Internet Service Provider (ISP) business leaders and industry associations who have joined together with the support of portals and other Internet businesses to help combat the spam problem in Hong Kong. Worldwide, spam is estimated to comprise up to 50% of all e-mail traffic, and in Asia the problem is growing problem, as is the tangible and intangible cost impact. The group aims to make a real difference to consumers, businesses and governments by bringing together powerful local market knowledge and contacts with self-regulation and global best anti-spam practice. If you or your company would like to become more involved with tackling the spam issue, or any area of the ADMA's efforts, please do contact me or Sophie Lottefier . Happy summer. David Ketchum Chairman, ADMA  Welcome to the ADMA e-newsletter. We are responding to the many requests for a definitive source of information on digital marketing in Asia and global trends with this monthly newsletter. In addition to providing up-to-the-minute news on ADMA's activities and industry statistics, we are also "pushing" select, useful content from our website which might otherwise be overlooked. If you would like to subscribe to our newsletter, simply click here. ADMA respects your privacy. Your e-mail will not be shared with a third party without your consent. To unsubscribe from the list, email us at contact@asiadma.com If you have comments or suggestions to improve this newsletter, email us at contact@asiadma.com Back to Top  ADMA welcomes new members Xbox  Microsoft’s powerful futuristic video game system, is delighted to be the latest member of ADMA. Since its launch, Xbox has enthusiastically embraced the opportunities presented by the Internet, recognizing it as the prime arena for its marketing strategy. It has proved an excellent medium to build brand/product awareness and, just as importantly, a flourishing online community of enthusiastic gamers. It has been significant in encouraging genuine exchange and product referral amongst Xbox fans. Xbox looks forward to a long and fruitful association with fellow members. ZUJI ZUJI, a joint venture of 16 leading airlines operating in Asia-Pacific and Travelocity, the most popular travel site in the United States, is the latest digital marketing leader to throw its weight behind the ADMA. Through ZUJI, travelers can access a comprehensive range of travel products that include more than 300 airlines, 33,000 hotels, 50 car rental companies and 4,000 activities. Web Guru Asia Another new member is Web Guru Asia, a consultancy providing expertise in online branding, creative e-marketing and strategic database acquisition and retention campaigns. "With the rapid acceptance of the Internet as an essential medium of communication, we feel that the ADMA will play an increasingly influential role in assisting marketers to build and maintain a relationship with their customers," said Napoleon Biggs, Chief Guru - Sales & Marketing, Web Guru Asia. "As interactive business specialists with offices across Asia, Web Guru Asia is proud to become an active member of the ADMA.” The ADMA, the voice of digital marketing in Asia, welcomes new members from around the region. For more details visit www.asiadma.com.  GUIDELINES FOR DIGITAL MARKETING FORMATS The ADMA released guidelines for digital marketing formats for use in Asia. The suggested guidelines take into account unique aspects of the Asian market situation and needs of local consumers, such as the ability to accommodate multiple languages and the extent of broadband penetration in the region. The suite of ad shapes, file sizes and formats showcases effective options for marketers and makes campaign planning easier with common standards for websites throughout the region, reaching the vast majority of all Internet users in Asia.  For a copy of the guidelines, simply click here. HONG KONG INTERNET INDUSTRY LEADERS JOIN TOGETHER TO FIGHT SPAM The Hong Kong ISP Association (HKISPA) and The Asia Digital Marketing Association (ADMA) are allied in a joint effort to fight spam with the support from businesses like AOL Time Warner, and Microsoft. The coalition will be approaching other businesses and associations for further support in the coming weeks, as well as reaching out to the Hong Kong SAR government. The group aims to make a real difference to consumers, businesses and government by bringing together powerful local market knowledge and contacts with self-regulation and global best anti-spam practice. As leaders in the industry, these companies and associations are not creators of the spam problem, but recognize they must share responsibilities for dealing with it. The group’s efforts will initially focus in these areas:
Back to Top  If you would like to nominate a speaker for an ADMA event or a partner event, please fill out our speaker application form. We welcome your suggestions! If you know of or are organizing an interesting event related to digital marketing, please contact us at contact@asiadma.com. We'll list it on our events calendar. INTERACTIVE MARKETING CONFERENCE, 12-13 AUGUST 2003, SINGAPORE ADMA is proud to be the media partner of the Interactive Marketing Conference. Organized by Pacific Conferences, this event provides marketers an invaluable opportunity to learn about mobile, online and e-mail marketing strategies and techniques that successful companies are using to build brands, drive response and develop customer relationships. The industry gathering will feature examples from EMI Music, Singapore Navy, Heineken, Citibank, Pepsi, Club Nokia, Catcha, Cisco Systems, ZUJI, Microsoft MSN, Intel, IBM, amongst others. For more information, click here. ASIAN BRAND MARKETING EFFECTIVENESS AWARDS 2003 ADMA is proud to support the Asian Brand Marketing Effectiveness Awards 2003  Media magazine is calling on all agencies to submit entries for its Asian Brand Marketing Effectiveness Awards by July 31. The awards will recognise excellence in a brand's marketing strategy, with judges looking for clear evidence of the results in meeting the objectives of the campaign. The judging panel includes:
The late closing date for entries is Thursday, July 31, 2003. For submission enquiries, contact Shalini Dowlani on 3175-1911 or email shalini@media.com.hk. For more information, click here. Back to Top  The research committee continues to explore the interest among ADMA members in a regular syndicated survey, which will allow members to contribute questions while sharing the costs and results with a pool of other sponsors. Research will be conducted by a reputable research agency. While top line results will be used in ADMA press releases, conferences and newsletters to promote digital marketing, sponsors will receive comprehensive data on all questions in the survey. Click here for more information. In addition, we are also exploring the viability of an online ad effectiveness study in selected Asian countries to demonstrate that branding effects via digital marketing is as effective as the offline equivalent. Click here for more information. Active Internet Users Continue to Grow In Hong Kong, 61% of all households have Internet access and active at-home Internet users increased by 10% compared with a year ago.
Check on the ADMA website for latest Internet usage statistics. Back to Top  Our member, Web Guru Asia, shares with us a case study of Samsung’s successful integrated marketing campaign... Samsung Takes You Digital with Web Guru Asia and CNBC Click here. ADMA’s role is to demonstrate that digital marketing is effective and deserves inclusion as a key component of a company's total marketing mix. Please check out our library of exiting case studies Back to Top  Does my e-business meet the terms of the Best Practice Model? Whether you’re starting a new e-business, expanding into a clicks and mortar enterprise or simply trying to build consumer confidence in e-commerce, the Australian E-commerce Best Practice Model provides guidance on meeting your responsibilities and reassuring potential customers of your business credentials. Click here to take the quiz Back to Top  The death of the Flash splash screen A splash screen is a front screen that appears on entry to a site. These are often coded using Flash. For many people the reaction to a splash screen is similar to the reaction of David Jacques, a Customer Experience Consultant in Hong Kong -"For me, a Splash screen is a game: to find the skip button as fast as possible." Click here for more information about design problems, issues, solutions, references on flash splash screen etc. This section is sponsored by Daniel Szuc of the Usability Club The objectives of this section are to provide useful usability information, book references and links to usability sites to promote discussion and questions. If you would like to receive "Usability News" or have any questions please email Daniel Back to Top  ADMA SINGAPORE  May 27 saw the Singapore digital marketing industry descend upon Boat Quay for the ADMA's In with permission marketing, out with spam session. Nick Fairhead from Resonance, and Rob Stanley of DoubleClick, shared the stage and one or two significant differences-of-opinion with the audience of 40. They were joined by panelists Philip Ho from ZUJI, and Ken Mandel of XM. Nick's presentation raised the notion that spam, despite all the frustration that it brings - actually works. His model cited a spam cycle, that drives the volume up and the price down to increase the effectiveness and value it offers. Rob focused on changing legislation and effective definitions of spam and permission, asking; "if I give you my business card tonight, have I really opted in?" A night of thought-provoking discussion, and another step forward in the evolution of ADMA Singapore. Welcome to Michelle Beck, our new team member for ADMA Singapore. Michelle has kindly volunteered to help drive and coordinate the activities of ADMA in Singapore and will serve as the main liaison person in Singapore. Michelle Beck has been working 13 years with Global Sources. During her tenure, she turned around the magazine circulation operations from a loosing venture to a profit center for the company. When Global Sources Online was launched in 1995, Michelle was part of the pioneer team. She was the executive with the responsibility for all aspects of online marketing and web analysis. During the Dot Com boom, she was a favorite on the speaker’s tour presenting on topics relating to Online Marketing. Michelle, a Mandarin speaker, holds an MA in Modern Chinese History from the University of Wisconsin, Madison. If you want to be involved in ADMA Singapore’s activities, please contact Michelle ADMA TAIWAN In Taiwan, a June meeting of ADMA’s board members and their Taiwanese counterparts identified a role in communicating the value of integrating online into their overall marketing programs to marketers in Taiwan. ADMA will also seek to provide online marketing strategies and tactical approaches through case studies and research. For more information contact Upstream Taiwan at Darby Doll or Olivia Liao at +886-2-2776-2785 Back to Top |
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