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If you cannot see this page properly, please click here. Dear ADMA members and supporters of digital marketing in Asia, Your organisation is clicking along at top speed, with a full pipeline of events and enthusiastic participation from old and new members alike! Recent activities include well-attended seminars on search (with Google, MSN, Profero and Yahoo/Overture) and blogging, and the ongoing fight against spam. We are gearing up for our involvement in AD:TECH Shanghai (November 15-17) and a large-scale ADMA conference on digital marketing in Hong Kong December 1st. Mark your calendars! We hope you find this newsletter update useful, and always welcome comments and information for our Web site to share with members. And please do be in touch with myself chairman@asiadma.com and the amazing and energetic Kay Bayliss director@asiadma.com. I wanted to take a moment to share a perspective on where our industry is going, and to stimulate some conversation and even debate. All the trends in our industry indicate that the individual is being given ever more powerful and useful tools to make the most of the World Wide Web. As Internet-based service and marketing companies become bigger and better funded, ironically the essence of the Internet becomes less and less about particular destinations on the Web and more and more about the individual. I remember my first e-mail account was with Compuserve, which set out to be essentially a ?walled garden? subset of the Internet that would provide me with communications and information. Now the centre of most people?s Internet experience is either Microsoft Internet Explorer or the Mozilla Firefox browser, their e-mail or Instant Messenger - and their Internet service provider is primarily a pipeline to pull in the best and most appropriate tools for their purposes. People online select which communities they want to participate in, and these can span a multitude of sites and software platforms. Those companies that still see themselves as being at the centre of the Internet user?s experience (as opposed to the individual him or herself) are going to have a hard time in the coming years. Both on- and off-line media are continuing to be more fragmented, giving media owners less centralised control while offering users more specialised, relevant content and functionality suited to their needs and interests. Those companies that make themselves useful in deep and powerful ways, and also make themselves easy to find and connect with on the Web will be the winners. This trend is flagged by a number of recent industry events. For example, DoubleClick has divided the company into Digital Advertising Services and e-mail Solutions divisions (recognising that although both involve the Internet, they really have two separate sets of customers and technologies). eBay?s purchase of Skype aims to create a global e-commerce and communications engine. Qunar, the Chinese travel search engine is another example ? they don?t sell travel ? they simply match travelers with providers. MSN?s continuous outreach with various products and specialised offerings give users much more than just communications and information? MSN?s instant messenger service is becoming the new online marketing tool for promotional campaigns, while MSN?s Keywords offers ?real?, ?next generation? demographic and geographic audience intelligence - allowing advertisers to maximise on marketing ROI through targeted campaigns. Online users are certainly benefiting from this trend, and so will advertisers and marketers. With an almost infinite number of accessible, clearly identified online communities of people with shared interests, the marketer?s job is to precisely and efficiently match the company or brand messages with those who want to hear them. And, increasingly, not to simply broadcast the message, but also to make it attractive and easy to find online through search, or to be spread virally via Instant Messenger or e-mail. Is this a sudden shift in our industry? Certainly not. But it is clear that a slowly but inexorably moving trend is starting to have profound impact on the way Internet business run, and how online marketers can make the most of the new opportunities. Happy October! David Ketchum Chairman  For more information about our latest members, visit www.asiadma.com/adma/directory ADMA WELCOMES 4 NEW MEMBERS The ADMA is really excited about our new Board Member, The Hyperfactory. Mobile Marketing consists of a unique, complex, mix of technologies, business skills, and marketing expertise ? and is one of the first new channels to arise in over 50 years. It is critical that today?s marketers grasp its significance as it will quickly become a primary means of reaching out to customers. We look forward to working with The Hyperfactory.  The Hyperfactory was founded in New Zealand in 2000 and now has offices in Hong Kong, Shanghai, Mumbai and Auckland, with a network of operations spanning the Asia Pacific region. The Hyperfactory continues to pioneer the production of world class interactive mobile marketing and business initiatives which promote connectivity between people and brands. By embracing new telecommunication technology, The Hyperfactory enhances the interactive mobile media experience for consumers across Asia Pacific markets including Hong Kong, China, Thailand, Malaysia, and New Zealand. Providing strategic counsel at every stage of the campaign, from conceptual ideas to execution; The Hyperfactory works in close partnership with all major global agencies. Our new Corporate Members are: WebDNA and ICLP WebDNA  WebDNA has been serving online TVCs (popTVC) to the Hong Kong and China Internet audience since 2003. With the popTVC being the most accepted and effective online TV commercial format, multi-national corporations and agencies are being attracted to it. Over 500 all-embracing campaigns have proven that popTVC is a stable, highly effective solution offering unmatched results. WebDNA also provides Search Engine Marketing, Research, Ad Serving, and Ad Management solutions. ICLP  ICLP North Asia is the region?s leading loyalty marketing specialist, helping organisations maximise profits by building more effective customer relationships. ICLP specialises in providing integrated loyalty marketing services covering strategic solutions, CRM development, programme and project management, customer communications, partnership marketing, digital marketing, data-based marketing, data management, customer value modelling, marketing technologies, plus customer servicing and operations. Established in 1987, ICLP employs more than 500 staff worldwide with offices in London, Dallas, Dubai, Hong Kong, Kuala Lumpur, San Francisco, Shanghai, Singapore, Sydney and Tokyo. Our latest new Individual Member is: M&C Saatchi Back to Top  AD:TECH 05 ? SHANGHAI 15-17 NOVEMBER 2005, SHANGHAI  Looking for creative ways to drive up traffic on your Web site? How can you use the Internet to improve customer relations and develop new business? What new Internet based and wireless techniques and technologies are available to win mindshare and market share in an increasingly connected world? A conference and expo designed for marketers and agencies, the upcoming AD:TECH Shanghai focuses on providing the big picture about the market numbers, market trends and issues for interactive, integrated marketing that leverages all that technology and the internet provide. For a GREAT OPPORTUNITY to introduce your company in China, ADMA Members are offered a 20% discount on Full Conference Passes. Contact the ADMA for details. ADMA ? DIGITAL MARKETING CONFERENCE 1 DECEMBER 2005, HONG KONG  To be held at the Hong Kong Convention and Exhibition Centre in December we plan to make our inaugural digital marketing conference the keynote event for 2005. Speakers from around the region will participate in this full-day event. Watch the Web site for updates. We are looking for speakers to participate in the after-lunch panel sessions. Topics are: If you would like to nominate yourself or another person, please complete our online Speaker Submission Form. We are looking for sponsors at various levels. Platinum: US$10,000 Gold: US$5,000 Silver: US$2,000 Additionally we are seeking sponsors for: For your chance to become involved, contact the ADMA on +852 2973 0222 and discuss options available. Visit http://www.asiadma.com/adma/EVENTS for full details of all these events. Back to Top  eBay buys Skype ADMA Board Member, eBay Inc. has agreed to acquire Luxembourg-based Skype Technologies SA, the global Internet communications company, for approximately $2.6 billion in up-front cash and eBay stock, plus potential performance-based consideration. The acquisition will strengthen eBay's global marketplace and payments platform, while opening several new lines of business and creating significant new monetisation opportunities for the company. As a result, the ADMA now has a Skype account ? contact us on skype name AsiaDigitalMarketingAssoc. Back to Top  SENIOR CIRCULATION MARKETING POSITION The Asian Wall Street Journal Dow Jones is the world?s premier publisher of business news and analysis publishing a number of leading business newspapers and magazines including The Wall Street Journal and its global editions and the Far Eastern Economic Review. We are now seeking a dynamic and entrepreneurial marketer to lead the circulation marketing team for The Asian Wall Street Journal, the leading regional daily newspaper in Asia. Based in Hong Kong and reporting directly to the Circulation Director, the successful candidate will be responsible for driving subscription acquisition and retention via: The successful candidate will be degree qualified, preferably with a MBA degree, with at least 5 to 8 years of experience in Direct Marketing and Business Development with good knowledge on direct marketing over the Internet. Personal attributes will include strong analytical skills, strategic thinking, excellent project management and problem solving capabilities. Creativity and attention to details are also essential in this role. Publishing and media industry experience a strong plus. Copywriting skills are a definite asset. Final appointment of the position will depend on the qualification and experience of the successful candidate. Dow Jones offers a competitive remuneration and benefits package and an opportunity to work for one of the world?s leading financial and business news companies. We invite interested candidates to submit in confidence a cover letter and comprehensive resume stating your qualifications, contact details and expected salary to: The Circulation Director 25/F, Central Plaza 18 Harbour Road Wanchai, Hong Kong Fax : +852 2806 3697 Email : awsj.circ.recruiting@dowjones.com **Only short-listed candidates will be notified** JOB SEEKER Louise Hammond is a young digital marketing professional, looking for opportunities to continue her career in the industry. Prior to moving to Hong Kong, Louise has been working in London as an Account Manager for a leading interactive marketing agency, http://www.digital-outlook.com. Within Digital Outlook she was responsible for the Buena Vista International / Walt Disney Pictures Film account across 11 European markets and the UK Department for Transport?s online youth initiatives. Louise?s primary skills lie in strategic planning and execution and she thrives on finding new and stimulating ways to engage audiences through digital communication channels. Louise would be very grateful for any advice or opportunities you may be able to provide. Please contact the ADMA for a copy of her CV or to get in contact. Back to Top |
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