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If you cannot see this page properly, please click here. Dear Members and Friends of ADMA, The Asia Digital Marketing Association is four years old in October! Like a fast growing child, our industry has used these four years to develop beyond basic skills and every day presents new opportunities and challenges. Mobile, Web 2.0, and deepening broadband penetration are just a few of the trends that are driving more sophisticated marketing uses of the Internet. And advertisers and agencies are increasingly building web-based components into their integrated marketing and communications campaigns, even if they are still only spending 3% of their budgets online! Our membership is growing as well, having doubled in a year to 65 Board level, Corporate and individual members. If you are not a member, surely now is the time - Click here for details on membership benefits. Thanks as always to Kay for her energy and commitment to drive ADMA forward. ADMA is focused at the moment on ad:tech Shanghai (18-19 October), for which we are a supporting organisation. If you will be participating, do also register for the ADMA Search in the Cities event on 20 October - it promises to be a good event and a good week. And while you have your schedule open, register now for the second annual ADMA conference "Dig Into Digital" on 7 December. See you online! David Ketchum Chairman  ADMA WELCOMES 9 NEW MEMBERS The latest new CORPORATE MEMBERS are: AGENDA Corporation  AGENDA is the largest independent interactive agency in Asia with offices in Hong Kong, Beijing, Shanghai, Taipei and Kuala Lumpur. As a full-house interactive agency, the services offered cover online strategy, online media, web development, web management and interactive marketing services. With a staff strength of 300+ staff in the region, AGENDA services many blue-chip clients such as Johnson & Johnson, Pepsi, CSL, Prudential, HSBC, Carrefour, Honda, Citibank, Haier, Canon, BAT, Epson amongst others. Operational excellence and innovation of services is what made the agency grow to today’s position of a significant leader in the interactive marketing space. HSBC Direct  HSBC Direct offers customers a simple banking service that delivers value. No minimum deposit, no lock-ups, and no hidden fees – just consistently high deposit rates and easy access through 24/7 Internet and manned-phone servicing. Unlike traditional phone banking, no automated phone menus means customers speak directly with a person, not a machine. Our latest new INDIVIDUAL MEMBERS are: AdSperience, Eureka Group, Eureka Technology Partners, iMagic Systems, Lee Kum Kee, Method Media and Yo-So Technologies. For more information about our latest members, visit the ADMA Online Members Directory. Back to Top  The ADMA is ORGANISING the following events: SEARCH IN THE CITIES 20 October 2006 - SHANGHAI TIME: registration - 12 noon event - 12.15pm – 2.00pm (includes lunch) VENUE: Regent Shanghai Hotel, 1116 Yan An West Road, Changning District, Shanghai COST: ADMA Member: RMB250 ChinaDMA Member: RMB280 Non-Member: RMB300 Speakers are: ANNUAL DIGITAL MARKETING CONFERENCE 7 DECEMBER 2006, HONG KONG  In December, the ADMA will run its second annual conference - DIG IN TO DIGITAL - hands-on tools, tips and insights. The format of the event will be a luncheon (with a keynote speaker) followed by a plenary session (2.00pm-3.00pm) then hands-on workshops for both clients and practitioners. The workshop sessions will be 90 minutes - one to run from 3.00pm-4.30pm and the next from 4.45pm-6.15pm. There will then be a networking cocktail session for all attendees. We are looking for SPONSORS at various levels. Additionally we are seeking SPONSORS for: Please email the ADMA Director with offers of sponsorship. I look forward to hearing from you. The ADMA is a SUPPORTING ORGANISATION / ENDORSER for the following events: ad:tech SHANGHAI 18-19 OCTOBER 2006, PUDONG SHANGRI-LA HOTEL, SHANGHAI, CHINA In 2005, over 2000 marketing executives from brand and agency organizations throughout Asia attended ad:tech Shanghai. This year we expect this number to double as China's e-commerce activity continues to grow. Held this year at the prestigious Pudong Shangri-La Hotel, ad:tech Shanghai promises to be a stellar event with outstanding keynotes, an explosive exposition hall and a continued tradition of heightened networking opportunities. CASBAA TV ADVERTSING AWARDS 27 OCTOBER 2006, ACADEMY FOR PERFORMING ARTS, HONG KONG The 2006 CASBAA Convention is themed "From Bandwidth to Brandwidth" and marks CASBAA's 15th anniversary. The conference will highlight how increased bandwidth and the "new media" revolution are opening up new opportunities across the region. Topics of discussion include identifying new business models, creative content, sophisticated brand development, innovative marketing and what is achievable in the Asian marketplace. MOBILE ENTERTAINMENT MARKET ASIA 1-2 NOVEMBER 2006, RAFFLES CONVENTION CENTRE, SINGAPORE MEM Asia is the official event of Mobile Entertainment Forum (MEF) and the premier event for the diverse Asian mobile entertainment market. In its second year, it has already become the foremost gathering and deal-making centre for mobile operators, content owners, leading media brands, content specialists and technology providers. The event offers an opportunity to build local and global connections which extend to new markets. YOUTH MARKETING SUMMIT ASIA 2006 7-8 NOVEMBER 2006, AMARA HOTEL, SINGAPORE Youth Marketing Summit Asia 2006 is the BIGGEST annual must-attend event for the region’s youth marketers. It is a valuable opportunity to get connected and start partnerships to kick off your next blockbuster campaign. Use it as a creative exercise that lets you brainstorm with your peers from the widest range of industries. This event is your best opportunity to grill the experts and learn from the best youth marketing minds from the region and beyond as well as a chance to unearth the most creative solutions to your challenges. ADMA Members receive a 10% DISCOUNT to this event. WTIA MOBILE TV CONFERENCE 15 NOVEMBER 2006, HKPC, HONG KONG This event will allow you to understand: MARKETING TO YOUTHS - HONG KONG 20-21 NOVEMBER 2006, REGAL HONGKONG HOTEL, HONG KONG This vibrant two-day "Marketing to Youths: Expanding Market Share through CONNECTing with the Hearts & Minds of Trend-Setters" conference aims to sharpen your marksmanship to win approval from the young consumers. Don't miss McDonald's, Motorola, PepsiCo International, The Walt Disney Company, Octopus, etc. as they showcase how leveraging on innovative content mediums, digital engagements, celebrities and the mobile 3G phenomenon can maximise your youth contact points! Also be in touch with the latest youth culture, trends, and build on market research results to conceptualise marketing strategies and drive entertainment in multiple platforms. Achieve street credibility and revitalise to forge alliances with youths. ADMA Members receive a 10% DISCOUNT to this event. DIGITAL MARKETING COMMUNICATION CHINA 2006 30 NOVEMBER - 1 DECEMBER 2006, SHANGHAI, CHINA Digital Marketing Communication China 2006 is designed to help marketing directors improve ROI, increase sales revenue and stay ahead of the competition by effective choice and use of Digital Media. NEXT GEN WEB MARKETING 2006 11-13 December 2006 - Conrad Hotel, Hong Kong The NextGen Web Marketing conference is a 2-day + 1-day masterclass featuring forward-thinking marketers to discuss their experiences on how consumers are driving new forms of media and ways brands can participate. This is a high level and strategic conference that explores how marketers can capitalise on the booming new media market and gain competitive intelligence on the latest trends in the evolving digital economy landscape. Your best platform to get a sneak preview and fresh ideas from the next big trends in the evolving digital economy landscape, and a place to meet, network and do business with key partners and prospects. ADMA Members receive a 10% DISCOUNT to this event. Visit the Events section of the ADMA Web site for full details of all these events. Back to Top  WORK EXPERIENCE TRAINING FOR SENIOR STUDENTS The Australian International School runs a valuable work experience induction rpogramme for its Year 10 students during a two-week period in November. It is a great opportunity for young people to get a hands-on insight into the world of work. If you can offer a position in your workplace, please email the ADMA Director for the school's contact details. Back to Top |
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