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If you cannot see this page properly, please click here. Dear Members and Friends of ADMA, Digital marketing in Asia seems to have survived the subprime mortgage shock, with budgets on the rise and marketers and advertisers planning now for 2008. And the ADMA is having its biggest month ever, with a regionwide selection of events starting with "Funding your Digital Start-up" in Singapore, Hong Kong, Beijing and Shanghai - to the ad:tech event in Beijing on 16-17 October of which the ADMA is a proud supporter. This bonanza events schedule culminates in the third annual digital marketing conference "Creating the Future" on 2 November at the Hong Kong Convention & Exhibition Centre in Hong Kong. This year, the ADMA has teamed with the Hong Kong 4As to stage the conference, bringing it together with both IDAs and the Kam Fan Awards ceremonies for an unprecedented line up. Don't miss it! [Click here to learn more]. Happy clicking! David Ketchum Chairman  ADMA WELCOMES 7 NEW MEMBERS The latest new CORPORATE MEMBERS are: TBWA\Tequila  TEQUILA, part of TBWA Worldwide, specialises in CRM, Interactive and Promotions. With 48 offices in 35 countries, we are an agency network that creates involving experiences, participatory journeys and meaningful relationships, grounded in community, communication and personalisation. TEQUILA uses a proprietary process called Disruption, a powerful tool designed to take apart the entire brand/consumer relationship, discover new ways to give it fresh meaning and bring it to life. Universal McCann  Universal McCann's purpose is to deliver sustainable communications advantage through engagement innovation and accountable creativity. They do this best by adopting a model of interdependence. Through a close proximity to strategy and creative development across all communication channels, their solutions are channel neutral from the outset - plans where the consumer and their engagement with communications are the driving force behind message development. Our latest new INDIVIDUAL MEMBERS are: For more information about all ADMA members, visit the ADMA Online Members Directory. Back to Top  MARK YOUR DIARY for the following events:  FUNDING A DIGITAL START-UP 4 dates - 4 cities Thinking of starting your own digital company? Attend this event in four (4) cities for a practical insight into the most vexing and commonly encountered issues around raising funds by individual IT businesses, SMEs, or ambitious amateurs with a promising project/ new venture. You will hear about: Mark the date for your city in your calendar now! Full details will be emailed to you soon. ANNUAL DIGITAL MARKETING CONFERENCE 2 November 2007 - Hong Kong Convention & Exhibition Centre, Hong Kong This full-day event has something for everyone - from marketers to creatives alike. Attend the 4As IDAs on Thursday night, then spend the day listening to some of the top creatives in the world and some real-life case studies at the conference before seeing the best Hong Kong has to offer at the Kam Fan Awards that night. Full details will be emailed to you soon. If you are interested in being a sponsor for our signuature event, please email the ADMA Director. KEYNOTE SPEAKER SERIES If you have, or know of, senior people in the industry coming through Hong Kong, please let us know. We plan to hold ad hoc lunches with keynote speakers from the industry but can only do so if we know who is available. Email the ADMA Director when you hear of suitable candidates. Please check the ADMA Web site for the schedule of ALL ADMA events planned for 2007. The ADMA is a CO-HOST of the following event: THE MARKETERS' MARKETPLACE: THE CROSSROADS FOR INVALUABLE MARKETING EXCHANGE 3 October 2007 - Singapore  Expand Your Network Keep Abreast of the Latest Industry Buzz Gain a Competitive Edge The last Marketers' Marketplace, held in April 2007, was a runaway success. As such, we are pleased to invite you to the much-awaited second gathering for the year. This is a special opportunity for you to network in an informal and collaborative atmosphere with your fellow colleagues from the different marketing disciplines of advertising, branding, direct marketing, market research, media and public relations. Please check the ADMA Web site for full details on this event. The ADMA is SUPPORTING the following event: BUILDING STRONG CUSTOMER RELATIONS VIA NEW MEDIA CHANNELS 20 September 2007 - The Box, Shop 4010, One IFC, Central, Hong Kong Speaker: Robert Pietsch, Group Advertising Director, Western and Asia Pacific Regions, Forbes.com Time: 12 noon - 2.00 pm Price: HK$390 (AmCham Members) - HK$510 (non-Members) As technology becomes more sophisticated day by day, consumers increasingly find themselves spoiled for choice in terms of how and when they want to access information. In this era of "entwined" media, the ability to find and retain an audience is a challenging task. Robert Pietsch will address this problem, and offer insight on how one can use new media to build brand loyalty, and how the mantra that he adopts of continuous innovation keeps customers coming back. This model should be of interest to anyone in publishing outlets or anyone interested in learning more about utilising a variety of platforms to create effective branding strategies in the world of Web 2.0. Please BOOK directly with AmCham for this event. Visit the Events section of the ADMA Web site for full details of all upcoming events that the ADMA is supporting. Back to Top  OFTA SEEKS PUBLIC CONSULTATION ON UEM ORDINANCE CODE OF PRACTICE With a view to addressing the problem of unsolicited electronic messages, the Government enacted the Unsolicited Electronic Messages Ordinance (UEM Ordinance) in May this year. Under the UEM Ordinance, the Telecommunications Authority may issue a Code of Practice (CoP) for the purpose of providing practical guidance in respect of the application or operation of any provision of the UEM Ordinance (eg the requirement to provide accurate sender information, unsubscribe facility and unsubscribe facility statement in commercial electronic messages). OFTA has now issed a public consultation paper on the CoP. The consultation paper (with the draft CoP) can be downloaded from their Web site. You are invited to submit comments on the draft CoP to OFTA by 8 October 2007. For more details about the UEM Ordinance, please visit the OFTA Web site. Back to Top  SCMP.COM LAUNCHES VIDEO MARKETING CAMPAIGN ADMA Corporate member SCMP.com's marketing campaign for the launch of its new site got underway in late July with the distribution of two humourous "viral" marketing videos. The campaign, carrying the tagline "SCMP.com makes China make sense", was developed by OgilvyOne (another ADMA Corporate member) and depicts a bewildered American President George W. Bush alongside China President Hu Jintao at a White House press conference. Since launch, the campaign has rapidly spread across multiple video-sharing and social networking sites including YouTube.com and Facebook.com. SCMP.com publisher Chris Axberg said, "We wanted to reach a new international audience that is interested in news in English on Greater China. At the same time, we wanted to showcase our new multimedia platform and content." To view the videos, click on the links below: HKET ISSUES SPECIAL SUPPLEMENT ON EMAIL MARKETING A special supplement issue of the HKET under the topic of 電郵行銷技術分析與發展趨勢 was released on 5 August 2007. Email marketing is still considered one of the most powerful marketing methods on the Internet producing some of the best results. Included in the supplement are interviews with prominent industry leaders and in-depth analysis of local business trends. The interviewees include The Hon. SIN Chung Kai, JP, Alcuin LI, General Manager, Sunflower HK, Charles MOK, Chairman, Internet Society Hong Kong, Wing HO, Territory Marketing Manager, IBM China/Hong Kong and James DWYER, Director, East Asia, Talisma Corporation (Hong Kong). You can click here to download the PDF format of the supplement. Back to Top  ADMA POCKET GUIDE The ADMA is looking for suggestions and submissions for the next issue in its Pocket Guide series - Social Networking. Last year's Pocket Guide "Dig in to Digital: Hands-on tools, tips & insights" can be downloaded HERE so you can see the format. We are interested in receiving pages on topics such as: Just to get you started.... ADMA Members will be given preference for entries, but all will be considered. Please email the ADMA Director with your entry. Back to Top  TBWA\TEQUILA TBWA\Tequila is looking for an Interactive Project Manager for its interactive team in Hong Kong. If you thrive in a supportive and creative environment, love disruptive ideas, and have a track record of exciting work online, we want to hear from you! You will work closely with clients and creative staff on small to large interactive projects, managing those relationships day-to-day. You will be the primary point of contact with client services, insuring their needs and expectations are managed. You will be highly organised in a frenetic environment. You will be a master of detail and communication. DOUBLECLICK DoubleClick is looking to fill the following two (2) positions. Part-time Office Administrator with 3+ years experience in HR/administration. This person will be responsible for office and staff-benefit related procurement; liaison and coordination with external vendors; maintenance of office supplies and office renovation; arrangement of travel booking and internal events; clerical support to the sales and finance team; and support facilities-related requests from regional offices. Business Development Executive to take charge in selling the digital advertising solution in South Asia region. This person will be responsible for targeting, qualifying and profiling of potential new sales in Asia (including HK, SG, TWN & other South Asia countries); need to work with an internal team of sales and consultants to address the specific needs of prospects; undertake direct selling of digital advertising solutions to advertising agencies, marketers and publishers to meet sales targets; and manage the contracts process with signing up new clients. Please email the ADMA Director for a detailed job description for any of these positions. JOB SEEKERS A 12 year Internet veteran with extensive regional and global experience in corporate, sales and digital marketing management, is seeking his next opportunity. In the last year he oversaw the establishment of a US-publicly traded Internet Marketing agency's office first Asian office in Hong Kong. Prior to that he established his own online web development and marketing firm which was acquired after three years. Before that he held two managing Director positions for a US and a UK listed PLC respectively, both leading Internet technology corporations. He has conducted revenue-generating business in over 50 countries and has launched Internet products in over 40 countries and 18 languages. He is seeking regional management opportunities that will enable him to flex his digital muscles either in house or with an Agency looking to establish itself as a true leader in Digital marketing. Visa not required. With eight years advertising technology experience in the digital media field, the candidate has a deep understanding of the space and a passion for it! Currently in AsiaPac role for a large international media owner. Looking for a position at an agency, media owner, advertiser or other organiaation where they can leverage their wealth of knowledge in a new strategic/innovative challenges! No Hong Kong visa required. Please email the ADMA Director for a copy of these job seekers' CV. Back to Top  LAST CHANCE TO PARTICIPATE The ADMA is currently conducting its fourth annual Regional Digital Marketing Survey in conjunction with Digital Media magazine. The survey is supported by the Hong Kong Institute of Marketing, the Hong Kong Direct Marketing Association, The Association of Accredited Advertising Agencies of Hong Kong and the The International Association of Advertisers - Hong Kong Chapter. Last year, the survey revealed that both large and small companies are increasing their investment in digital marketing. 30% of respondents said they will spend more than 15% of their marketing budget on digital marketing. This represents an increase of 44% over 2004. Two thirds of those surveyed said that their online budgets have increased over last year, with 28% indicating they will spend between US$50,000 to US$1 million online in 2006, and a further 16% saying they will invest more than US$1 million. Please add your voice to the results and participate this year. Click HERE to link directly to the survey questionnaire. The survey will close on Monday, 17 September. Back to Top |
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