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If you cannot see this page properly, please click here. Dear Members and friends It's a busy autumn for ADMA with preparations coming along well for the ADMA Annual conference on 16 October. Held in Hong Kong, this is a must-participate event for advertisers, agencies and industry players. Click here to learn more and register. We have a strong line up of speakers and panelists from MSN, TVB.com, the Data Center of China Internet, OMD, Start Creative (UK), CHARGED magazine, DoubleClick, Epsilon International, eyeblaster, the Wall Street Journal, Quam, Tribal DDB, The Hyperfactory and China Vortex. In other news, it's time for our annual Digital Marketing Survey. The questionnaire will be sent out soon - please take the time to fill it out, and send it to your relevant industry contacts. Finally, the ADMA has hit some milestones, with our sixth anniversary, and our 100th member. Here's to a happy birthday and a successful Annual Conference. David Ketchum Chairman  ADMA WELCOMES 10 NEW MEMBERS The ADMA is pleased to announce a new BOARD LEVEL MEMBER - StrongMail.  StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high- performance servers that are optimised for maximum deliverability. We look forward to developing our relationship with StrongMail. The latest new CORPORATE MEMBERS are: Coremetrics  Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Nielsen Online  Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behaviour, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet and digital strategies. Sohnar Software  Sohnar's Traffic is an award-winning, studio management software and project management system, specifically designed for creative companies. Traffic's project management system and studio management software handles every aspect of your business from initial sales contact through to invoicing, and also controls every process in the studio - from project management through to recording time and expenses on all jobs. Our latest new INDIVIDUAL MEMBERS are: For more information about all ADMA members, visit the ADMA Online Members Directory. Back to Top  MARK YOUR DIARY for the following events:  ADMA ANNUAL DIGITAL MARKETING CONFERENCE 16 October 2008 Cyberport, Hong Kong The rise of the digital economy has changed our lives in many ways – the way we communicate, do business and shop. Plus, it has dramatically altered the customer's relationship with a company's brand and its products and services. This year, the ADMA believes that it is time marketers put the consumer back at the centre of the equation. "Your Digital Day" offers a dynamic, practical and informative opportunity to discover the latest digital marketing techniques and tools. Unleash the real potential of digital marketing and learn how to put it to use every day for your company and, more importantly, your consumers. Full details can be found here.  ADMA SEMINAR Performance Marketing 4 dates - 4 cities Attend this event at the start of September in four (4) cities for a practical insight into performance marketing and behavioural targeting. The event will be an afternoon seminar followed by networking drinks sponsored by:  Full details will be emailed to you soon. Visit the Events section of the ADMA Web site for full details of all upcoming events. Back to Top  ADMA ANNUAL REGIONAL DIGITAL MARKETING SURVEY Our fifth annual survey of digital marketers will be taking place in the next few weeks. Please do participate in the survey when it hits your Inbox. Back to Top  ONLINE QUALIFICATION IN DIGITAL MARKETING Marketing has changed for good. Digital media, such as the internet, email, mobile, digital TV and radio, now play a vital role in both standalone marketing initiatives and as key components within integrated, multi-channel programmes. No marketing budget, plan, campaign or strategy is complete without a digital component. Every marketer must understand what is possible, achievable, affordable and effective through digital media and channels. Whether you call it digital marketing, Internet marketing, online marketing or even e-marketing, the demand for knowledge, skills and a professional qualification in this new discipline is enormous. Those marketers who have it will find themselves in great demand; those who don't will be forever playing catch-up. The ADMA is pleased to announce a new partnership - with The IDM - to offer a Certificate and a Diploma in Digital Marketing. The Certificate in Digital Marketing is aimed at marketers who implement digital campaigns and those who specialise in managing internet, email, iTV, mobile, search and other online marketing communications. The Diploma in Digital Marketing is aimed at more senior marketers who plan, manage and resource digital marketing programmes. Please email the ADMA Education Officer if you would like to learn more about these courses. Back to Top  DISCOUNTED EVENTS FOR ADMA MEMBERS Did you realise that ADMA members receive a discount (usually 10%) for many of the events that the ADMA supports around the region? Visit the Special Offers section of the ADMA Web site to see what events have discounted fees. Back to Top  JOB SEEKER Experienced online marketer with 3 years experience is looking for a SEM positions in Asia. Looking for roles on the client side or agency side. Over the past 3 years, he has worked in a SEO/PPC specialist and accounts role. Proven experience of developing SEO strategy and online marketing strategy. He has the drive and the ability to implement SEO and online strategy to increase ROI. Looking for a full time position with clear career growth. Additionally, he has extensive SEO experience, having worked with Fortune 500 clients. Available immediately. Please email the ADMA Director for a copy of this job seeker's CV. The ADMA offers members a free job listing service for members in this eNewsletter. If you would like to advertise in the next issue, please email the ADMA Director. If you are a non-Member and would like to take advantage of this targeted means of finding employment or staff, you may do so for a fee. Rates available on inquiry. Back to Top |
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