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If you cannot see this page properly, please click here. Dear Members and Friends Just back from the terrific iMedia Agency Summit in Phuket. Torrential rain kept the participants in the conference rooms and focused on the sessions. No tans but tons of insights and networking. There was lots of discussion about the future role of agencies, and the way forward for digital media. I thought you'd be interested in my notes from Randall Rothenberg of the IAB's presentation. He identified five "transformative areas" for digital marketing: His point that we can no longer separate channel, technology and creativity when formulating digital campaigns was right on the mark. He talked about how the marketing media model had changed, and today for marketers now, media can be either bought, owned or earned. This new media landscape opens up opportunities to embrace 360 degree audiences and calls for boundary-less creativity and true behavioural targeting. Randall's was but one of many panels and presentations. Check out iMedia Connection to learn more. In the meantime, here's to a prosperous autumn and a short recession. David Ketchum Chairman  ADMA WELCOMES 9 NEW MEMBERS The latest new CORPORATE MEMBERS are: AdMax Network  Admax Network launched in 2006 is a subsidiary of Digital Marketing Solutions (DMS Group). It is the largest online advertising network in Southeast Asia with offices in Thailand, Malaysia, Singapore, Indonesia, Philippines and Vietnam. Admax Network combines over 1,200 of the top local and international websites, making it easy for advertisers to reach their target audience online, and helping publishers to maximise their revenues through a range of display advertising products. Broadband Enterprises Asia  BBE's mission is to maintain and grow its position as a leader in the digital video space. BBE will accomplish this by creating, serving, distributing and reporting on all types of video content, while delivering it across any digital platform to an unparalleled network footprint. To meet this demand, BBE is committed to building and developing a team of industry experts within a culture that promotes collaboration, responsibility and winning. MRM Worldwide  MRM Worldwide is one of the top five digital and direct agencies in the world, with a global network of 62 offices in 40 countries and a staff of over 2500 employees. We are living in a world where the old rules of marketing no longer apply. Today, consumers are in control, and its all about influence and participation rather than persuasion. MRM Worldwide believes it is far more important for modern brands to provide real value for consumers than it is to talk at them. These value exchanges can take many forms - from tangible to intangible. Ultimately to succeed brands must provide customers with real value. Publicis Modem Singapore  Publicis Modem is the leading multi channel digital experience agency with data at its core. For clients who believe in accountable marketing, their mission is to orchestrate contagious ideas that fuel data rich conversations. It is this data that they analyse, learn from and re-apply in order to deliver optimal results. Today, Publicis Modem has over 1,000 employees in offices around the world with a client roster of leading brands, associations and companies. Our latest new INDIVIDUAL MEMBERS are: For more information about all ADMA members, visit the ADMA Online Members Directory. Back to Top  MARK YOUR DIARY for the following event:  SOCIAL MEDIA - BEHIND THE SCENES Hong Kong - Wednesday, 4 November 2009 Singapore - Wednesday, 11 November 2009 Registration - 2.30 pm Seminar - 3.00-5.30 pm Networking - 5.30-7.00 pm The ADMA is pleased to present the first in a series of events on social media. Learn about the secret side of social media: Full details will be emailed soon. Visit the Events section of the ADMA Web site for full details of all upcoming events. Back to Top  JOB MATCHING SERVICE Going out to our targeted database every 6 weeks, this email provides a way to recruit staff and also lists candidates in the marketplace with digital experience. This service is FREE for ADMA members wishing to list vacancies. Please email the ADMA Director for full details on how to take advantage of this service. JOB VACANCIES TURNER ENTERTAINMENT NETWORKS Turner Entertainment Networks is looking to recruit a Senior Web Designer (Contract) based in Hong Kong. Full details can be found here Please email the ADMA Director for a detailed job description for this position. JOB SEEKERS Senior Online Marketing/e-Commerce Specialist with strategic and hands-on experience of Online/Offline Marketing and e-Commerce is looking for opportunities in Hong Kong or Singapore. Motivated by achieving company or agency targets through cost effective Online (and Offline) Campaigns. Extensive experience with several international blue-chip companies, including Travelocity, easyCar.com, Manpower, KPMG, France Telecom and Renault/Nissan. Currently based in the United Kingdom, but planning to relocate to Asia in the next couple of months. Account Director - based in Hong Kong (new arrival) - with over eight years experience with leading London agency, responsible for managing brand and digital projects with large corporate clients. Strong client service, team management and business development skills with strong focus on profitability. Please email the ADMA Director for a copy of each job seeker's CV. Back to Top  BECOME A QUALIFIED DIGITAL MARKETER – ENROL NOW! The next intake for the IDM Certificate and Diploma in Digital Marketing starts at the end of October 2009. Enrolment is now open and ADMA members enjoy a 10% discount on the course fee. The Certificate in Digital Marketing is for marketers who need to know more about the implementation of digital campaigns and those who specialise in managing Internet, email, iTV, mobile, search and other online marketing communications. The Diploma in Digital Marketing is aimed at more senior marketers who need to learn more about planning, managing and resourcing an effective digital marketing programme. Both IDM qualifications are fast becoming the industry standard in best practice, with leading brands relying on the IDM to help train their digital marketers. Join the elite group of qualified digital marketers and take advantage of the IDM's thorough syllabus and carefully sequenced online coursework. At home, at work or on the go, all you need is an Internet connection to enhance your digital knowledge and skills. If your future is in marketing, digital marketing is your future – stay ahead! Please email the ADMA Education Officer if you would like to learn more about these qualifications. Back to Top |
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