What is the future of digital advertising spend in Asia?

That's the question I've been asking many of you in recent months and your thoughts and comments have generated some interesting answers.

The attached article is an attempt to unearth reasons why digital ad spend appears to be lagging in Asia despite the fact that a record number of Asian consumers are spending a disproportional amount of time seeking content, news and entertainment via the Web and mobile phones.

What's holding the market back? Are advertisers not digitally equipped? Are marketers skeptical or overly conservative? Are publishers unable to make a case for interactive advertising? You be the judge.

Many thanks to all those who participated in and contributed to the debate.


Steve Stine
Heidrick & Struggles
www.heidrick.com