Free Asia Pacific Digital Marketing Yearbook 2009 out now

Packed with facts and insights about demographics, trends and tools

10 June 2009 -- The third annual Asia Pacific Digital Marketing Yearbook is available now as a free download at www.asiadigitalmarketingyearbook.com and in a print edition. Compiled by the Asia Digital Marketing Association (ADMA), the voice of the online industry in Asia, the Yearbook provides the most information available in one source on consumer and advertisers’ use of the Internet in Asia Pacific. Designed for marketers, advertisers, media buyers and anyone looking to leverage the power of digital media in the region, the Yearbook covers demographics, user behaviour, online advertising, mobile, online gaming, e-commerce, and includes case studies of some of the most innovative work being done today.


“There’s no doubt that social media is the big digital marketing story of 2009 with more than 450 million participants in the region and the numbers are still growing,” says David Ketchum, ADMA Chairman. “However, the most exciting trend is to see online marketing reaching not only new levels of growth and penetration, but also new levels of sophistication. Marketers who started with websites, banner ads, search and email now have an increasingly wide choice of platforms on which to engage their target customers. Social media, blogs, sponsored content, mobile, email, and gaming all offer opportunities for innovation and brand differentiation online.”


It’s clear from the Yearbook data that Internet users have adopted many of the new media types faster than most of the advertisers who are trying to reach them. Most marketers still predominantly use websites, online advertising, search and email. In some cases, advertisers may be concerned about the relative lack of control over their messaging and positioning on social media platforms, and in other cases they may not yet have discovered a credible way to connect with their target customers’ online communities. In 2009, the focus is on connecting brands with consumers by joining their networks and engaging deeply across a wide variety of platforms.

The Yearbook, compiled by editor Rachel Oliver from government, industry, company and research data, is the most comprehensive single source available.

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Contact:
Kay Bayliss
Director, ADMA
Email: director@asiadma.com
Tel: +852 8100 9987