Free Asia Pacific Digital Marketing Yearbook 2010 out now

Fourth annual edition has more data and insights for marketers than ever

3 June 2010 -- The fourth annual Asia Pacific Digital Marketing Yearbook has more information on online demographics, user behaviour, online advertising, mobile, online gaming, e-commerce in the region than ever before. The Yearbook is compiled for use by marketers, advertisers, their agencies -- and anyone looking to maximize their digital potential in the region -- by the not-for-profit industry group Asia Digital Marketing Association (ADMA), in cooperation with leading digital marketing companies and researchers.

The Yearbook is available now in an 80-page printed edition for members, and as a free download at www.asiadigitalmarketingyearbook.com.

"The rapid growth of a wide range of platforms gives marketers in Asia Pacific an almost infinite choice as to how they customise their engagement with their customers. There are social media platforms for just about every language, demographic and lifestyle, as well as a profusion of online advertising, content sponsorship and e-commerce opportunities", says David Ketchum, ADMA Chairman. "And users in urban areas across the region can be reached just about anywhere, anytime now that the true 'internet experience in the palm of your hand' is here, thanks to the spread of smartphones, 3G networks, and the applications that run on them".

In 2009, it seemed that social networking might take over as the dominant "operating system" of the internet. Now it’s clear there are multiple players.

For example, people on Windows Mobile phones access Gmail. Someone is searching Baidu using a FireFox browser. A teenager is playing a Playfish game on Facebook. People are transferring money with Alipay. A YouTube video is streaming through a Yahoo! site. Someone is Skyping on an Apple laptop, while someone else is IM'ing on their Nokia. A Chinese teenager just connected with a friend on RenRen with a 163.com email address.

This Yearbook is designed to help marketers see beyond the use of digital technologies and get real insights that will help them focus on their customers.

The Yearbook, compiled by editor, Rachel Oliver from government, industry, company and research data, is the single most comprehensive source available.

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Contact:
Kay Bayliss
Director, ADMA
Email: director@asiadma.com
Tel: +852 8100 9987