The truth, they say, is in the numbers and the
ADMA research committee constantly seeks to offer
our members reliable research data. Please explore
this section for revealing and informative findings
from a variety of sources. We’ll continue
to post such information as it becomes available.
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| Title |
Details |
| Education on the Effective Use of Digital is Key |
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| ADMA - Asia Pacific Digital Marketing Yearbook (2012) |
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| Potential for Spending on Digital Advertising and Social Media to Rise |
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| Digital Advertising and Marketing Best Practices and Obstacles |
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| ADMA - Asia Pacific Digital Marketing Yearbook (2011) |
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| ADMA - Asia Pacific Digital Marketing Yearbook (2010) |
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| ADMA - Asia Paciific Digital Marketing Yearbook (2009) |
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| ADMA - Regional Digital Marketing Survey (2008) |
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| ADMA - Asia Pacific Digital Marketing Yearbook (2008) |
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| ADMA - Regional Digital Marketing Survey (2007) |
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| ADMA - Asia Pacific Digital Marketing Yearbook (April 2007) |
|
| ADMA - Regional Digital Marketing Survey (2006) |
|
| DoubleClick - E-mail Trend Report Shows Very Strong E-Mail Performance (Q2 2005) |
|
| ADMA - Regional Digital Marketing Survey (2005) |
|
| Ambition - Market Trends & Salaries Report for Media & Marketing Professionals (2005) |
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| IAB/PwC - Interactive Advertising Revenues (Q3 2004) |
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| DoubleClick - Ad Serving Trends Report (Q3 2004) |
|
| Nielsen//NetRatings - Internet Usage Trends |
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| DoubleClick - Trends in Online Advertising |
|
| ADMA - Regional Digital Marketing Survey (2004) |
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| ADMA - The ADMA Pulse - Facts and Figures (April 2004) |
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| DoubleClick - Ad Serving Trends Report (Q1 2004) |
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| DoubleClick 2003 Consumer Email Study |
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| Mobile Marketing Potential |
|
| Top Internet Destinations First Two Weeks of January 2004 in the U.S. |
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| HK Anti-Spam Coalition - White Paper - Legislation: One of the key pillars in the fight against spam |
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| ADMA - The ADMA Pulse - Facts and Figures (December 2003) |
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| WebGuru Asia - White Paper - "Viral Marketing - a beautiful beast?" |
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| Nielsen//NetRatings - Offline companies dominate online advertising in Hong Kong |
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| ADMA - Research project outline on the effectiveness of digital branding |
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| ADMA - Syndicated Omnibus Study - Brief Outline |
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| Growth in Australian Broadband Takes off as New Players Stake their Claim (May 2003) |
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| Nielsen//NetRatings - Nearly 40 million Internet Users Connect via Broadband, Growing 49% (July 2003) |
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| Nielsen//NetRatings - Retailers Tune In to Digital Downloads (January 2003) |
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| DoubleClick - 2nd Annual Digital Marketing Survey Europe (November 2002) |
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| Accenture - Study Highlights - Hong Kong's e-Commerce Growth & Opportunities. Users are Ready, Infrastructure is Available, yet Online Transactions Remain Moderate (February 2002) |
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