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| Name |
Salary Comparison Website |
| Description |
In October 2011, Firebrand launched an online, real-time salary comparison website specifically for professionals in the digital, marketing, advertising and creative sectors.
It has over 24,000 salary profiles on the website (which professionals enter anonymously). Once entered, they can compare their salary and benefits with their industry peers. Employers can also use it to benchmark their staff salaries.
The beauty is that the data is online and real-time, updating instantly.
Salary data is available for Hong Kong, Singapore, Malaysia, Australia, New Zealand and the UK.
Visit the site below and see for your self how useful it is! |
| URL |
Website link - Click here
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| Submitted |
by Asia Digital Marketing Association on 6/12/2012 |
| Name |
Mid Year 2010 - Ambition - Market Trends & Salaries Report (SG) |
| Description |
Report for Singapore.
Download the PDF file for the full report. |
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| Submitted |
by Asia Digital Marketing Association on 22/12/2010 |
| Name |
Mid Year 2010 - Ambition - Market Trends & Salaries Report (HK) |
| Description |
Report for Hong Kong.
Download the PDF file for the full report. |
| File |
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| Submitted |
by Asia Digital Marketing Association on 22/12/2010 |
| Name |
2010 - Hudson - IT&T Industry Salary Information |
| Description |
Report for Asia (Hong Kong, Singapore, Shanghai).
Download the PDF file for the full report. |
| File |
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| Submitted |
by Asia Digital Marketing Association on 22/12/2010 |
| Name |
2010 - Hudson - Sales & Marketing Industry Salary Information |
| Description |
Report for Asia (Hong Kong, Singapore, Shanghai).
Download the PDF file for the full report. |
| File |
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| Submitted |
by Asia Digital Marketing Association on 22/12/2010 |
| Name |
eyeblaster: Analytics Bulletin V2 |
| Description |
Branding the holidays
With a tighter grip on the purse strings, now more than ever online marketers need to make an impression. The digital experience promises to increase holiday season performance so this issue of the Eyeblaster Analytics Bulletin includes ways to capitalise on seasonal trends, build brand awareness and maximise the impact of your digital campaigns with insights and tips that will help assure your campaign brings outstanding return on investment. |
| URL |
Website link - Click here
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| Submitted |
by eyeblaster on 17/2/2009 |
| Name |
Creative, Meet Analytics |
| Description |
The focus of this paper is the role of data collection and analysis in the lifecycle of online advertising campaigns, and how data can help define success and push it to higher levels. For the sake of scope, let’s assume that all your campaigns have a great media plan and creative concept. This document is about maximising data driven success. |
| URL |
Website link - Click here
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| Submitted |
by eyeblaster on 11/8/2008 |
| Name |
Eyeblaster Analytics Bulletin - Q1/2008 |
| Description |
Eyeblaster makes campaign measurement more efficient, effective and proactive. Analytics is not about throwing a bunch of unintelligible numbers at you; it is about giving you just what you need, just the way you need it.
Eyeblaster is pleased to offer our customers the first quarterly Analytics Bulletin to help you make sense of the latest data. You will find global benchmarks, success metrics and more. It is the industry's best report from the providers of the industry's best reporting. |
| URL |
Website link - Click here
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| Submitted |
by eyeblaster on 11/8/2008 |
| Name |
Online Time Tracker |
| Description |
DIGI-QUEST
28 January 2008
South China Morning Post
I'm looking for software to help me track the time I spend logged on to my computer and how long I've been doing a specific task, such as word processing. I use a Macintosh and a Windows-based personal computer. What sort of program should I get?
DQ: There are a few things you can try. You can install specific software on your machine or go to a time-tracking site, which will let you monitor your activities while you're online. There is even a plug-in application you can add to your Web browser to record how long you've been on the internet.
The free time-tracking software offered at Toggl.com may be worth a try. Toggl allows a user to track computing tasks in real time, easily switching between several tasks.
Another possibility is an application called Time Tracker 1.2.1 from Google Code (code.google.com/p/time-tracker-mac). Designed for Mac OS X users to monitor how much time is spent on a given task, it even has built-in idle-time alerts, so coffee breaks won't be counted. US-based internet firm Mozilla offers add-on tracking software (addons.mozilla.org) to its popular Firefox browser. Called Time Tracker 1.2.2, this plug-in can show browsing times across online sessions. It automatically pauses when you stop browsing and can be tweaked to exclude tracking certain sites, such as those that are work-related. I'm sure that could be useful.
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| URL |
Website link - Click here
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| Submitted |
by SCMP.com on 31/1/2008 |
| Name |
2008 Ambition - Technology Recruitment - Market Trends & Salaries Report (Summer 2008) |
| Description |
Report for Australia.
Download the PDF file for the full report. |
| File |
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| Submitted |
by Ambition on 31/1/2008 |
| Name |
07/08 Michael Page - Sales & Marketing Salary Survey |
| Description |
Report for Hong Kong & China.
Download the PDF file for the full report. |
| File |
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| Submitted |
by Asia Digital Marketing Association on 31/1/2008 |
| Name |
07/08 Michael Page - Sales & Marketing Salary Survey |
| Description |
Report for Singapore.
Download the PDF file for the full report. |
| File |
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| Submitted |
by Asia Digital Marketing Association on 31/1/2008 |
| Name |
2007 Hudson - Sales & Marketing Industry Salary Information |
| Description |
Report for Asia - Hong Kong, Singapore, Shanghai, Japan.
Download the PDF file for the full report. |
| File |
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| Submitted |
by Hudson on 31/1/2008 |
| Name |
2007 Hudson - IT&T Industry Salary Information |
| Description |
Report for Asia - Hong Kong, Singapore, Shanghai, Japan.
Download the PDF file for the full report. |
| File |
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| Submitted |
by Hudson on 31/1/2008 |
| Name |
ADMA Issues Updated Online Ad Sizes for Asia |
| Description |
Standardisation offers marketers, online properties and agencies efficiency and effectiveness.
Hong Kong, 19 June 2006 – The Asia Digital Marketing Association (ADMA), the voice of the digital marketing industry in Asia, today released updated guidelines for digital marketing formats for use in Asia. The suggested guidelines take into account unique aspects of the Asian market situation and needs of local consumers, such as the ability to accommodate multiple languages and the deep broadband penetration in the region. The suite of ad shapes, file sizes and formats showcases effective options for marketers and makes campaign planning easier with common standards for Web sites throughout the region, reaching the vast majority of all Internet users in Asia.
"Marketers who are new to online advertising will discover that, by using less than a dozen formats, they can reach 99% of all Asian Internet users and maximise their ad spend on media space, rather than production," said David Ketchum, ADMA Chairman. "And from an industry perspective, portals, content providers, agencies and advertisers are increasingly standardising both the formats and the business procedures for digital companies. There is still a long way to go in this developing sector but this is a good start."
The ADMA digital marketing formats include recommended shapes, file sizes and usage guideline for banners, rectangles, site takeovers, etc as well as e-direct mail (eDM) formats. Representing over 80 per cent of the largest sites in Asia, the full guidelines are available for download below.
"The ADMA seeks to offer helpful and useful standards rather than set rigid rules. We encourage marketers to explore the full range of creativity and sizes within and beyond the basic format range," added Ketchum.
The updated guidelines were developed after consultation with key participants of the 2003 report (4As Hong Kong, MSN, Next Media Interactive, Pixel Media HK and Yahoo! Hong Kong) and are based on a survey of sizes and formats in regular usage in Asia.
For a copy of the guidelines, download the PDF File. |
| File |
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| Submitted |
by Asia Digital Marketing Association on 31/1/2008 |
| Name |
ADMA Pocket Guide: DIG IN TO DIGITAL - Hands-on tools, tips & techniques |
| Description |
The Asia Digital Marketing Association (ADMA) has produced this Pocket Guide to provide basic information about digital marketing and how to apply the power of digital marketing to any marketing campaign. Through education, the ADMA believes all companies and organisations will come to realise that digital marketing is a valuable component of the marketing mix. This Pocket Guide is one tool.
Download the PDF version below.. |
| File |
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| Submitted |
by Asia Digital Marketing Association on 31/1/2008 |
| Name |
ADMA Issues Guidelines for Digital Marketing Formats |
| Description |
Hong Kong - 8 July 2003:.
The Asia Digital Marketing Association (ADMA), the voice of the digital marketing industry in Asia, today released guidelines for digital marketing formats for use in Asia. The suggested guidelines take into account unique aspects of the Asian market situation and needs of local consumers, such as the ability to accommodate multiple languages and the extent of broadband penetration in the region. The suite of ad shapes, file sizes and formats showcases effective options for marketers and makes campaign planning easier with common standards for websites throughout the region, reaching the vast majority of all Internet users in Asia.
For a copy of the guidelines, download the PDF File. |
| File |
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| Submitted |
by Asia Digital Marketing Association on 31/1/2008 |
| Name |
Anti-Spam Code of Practice (Hong Kong) |
| Description |
This Code of Practice has been drafted by the Hong Kong Internet Service Providers Association (HKISPA) an industry body representing the majority of Internet service providers and related businesses in the Special Administrative Region of Hong Kong. The Code of Practice forms part of the HKISPA Anti-SPAM initiative, which was started in response to the growing problem of SPAM on the Internet. |
| URL |
Website link - Click here
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| Submitted |
by Asia Digital Marketing Association on 31/1/2008 |
| Name |
Australian E-commerce Best Practice Model |
| Description |
Whether you're starting a new e-business, expanding into a clicks and mortar enterprise or simply trying to build consumer confidence in e-commerce, the Australian E-commerce Best Practice Model provides guidance on meeting your responsibilities and reassuring potential customers of your business credentials.
Does my e-business meet the terms of the Best Practice Model?
The BPM quiz acts as a guide to whether your e-business meets the terms of the Best Practice Model. Why not take a few minutes to measure your business against the quiz? Of course we recommend the quiz as a guide only and you should examine your business procedure more thoroughly prior to publicly promoting your compliance. |
| URL |
Website link - Click here
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| Submitted |
by Asia Digital Marketing Association on 31/1/2008 |
| Name |
Web Style Guide |
| Description |
An interesting and informative website about Web site styles |
| URL |
Website link - Click here
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| Submitted |
by Asia Digital Marketing Association on 31/1/2008 |
| Name |
Do's and Don'ts of Web Advertising |
| Description |
Everything you need to know on Web Advertising. |
| File |
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| Submitted |
by Asia Digital Marketing Association on 31/1/2008 |
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